Valu Jordan, a subsidiary of Valu Group, has officially launched the first phase of its operations in the Kingdom after months of soft launch activity and local market preparation. The announcement was made during a press conference in Amman attended by senior executives and media representatives specializing in economics and fintech. The entry positions Valu Jordan to offer flexible payment solutions and Buy-Now, Pay-Later services to Jordanian consumers and merchants.
Official Launch and Leadership
The press conference was led by Valu Jordan Chairman H.E. Eng. Mothanna Gharaibeh, Founder and Group CEO Walid Hassouna, and Valu Jordan CEO Mohammad Al Yousef. The executives outlined the company's achievements since it began operations in the first quarter of 2026. They emphasized that the launch follows months of groundwork aimed at establishing a local presence and understanding the Jordanian market.
Regulatory Approval and Licensing
Valu Jordan received its final license from the Central Bank of Jordan earlier this year to operate under a specialized financing license. The approval enabled the company to provide flexible payment solutions and Buy-Now, Pay-Later services after completing all required regulatory and operational procedures. This milestone reflects the company's commitment to compliance and responsible expansion within Jordan's financial sector.
Current Offering and Market Context
Valu Jordan currently offers Buy-Now, Pay-Later solutions through a digital experience that allows customers to access flexible payment options within their approved credit limits. For merchants, the solution provides an additional way to enhance the customer experience while giving shoppers greater flexibility in how they pay. The company's entry comes as Jordan's fintech and digital payments ecosystem continues to develop with stronger regulation and rising adoption of digital channels.
Building Local Infrastructure and Partnerships
Since its soft launch phase began, Valu Jordan has focused on developing its technological and operational infrastructure while expanding its network of business partnerships. The company has integrated its solutions with institutions, brands, and merchants across retail, e-commerce, social commerce, education, electronics, and consumer goods. These integrations are delivered through both point-of-sale terminals and digital platforms to support everyday spending.
Expanding Physical Presence
Valu Jordan has established its headquarters in King Hussein Business Park and expanded its physical footprint through three branches in strategic locations. The branches are located in Sweifieh Village, King Hussein Business Park, and Taj Mall. This multi-channel approach combines access to its digital platform with direct customer engagement across its services and merchant network.
Executive Perspectives
According to the company's leadership, Jordan offers significant opportunities to strengthen financial innovation and build a more open digital economy. Valu's group CEO noted that expanding into Jordan is a strategic step supported by the country's talent pool, dynamic private sector, and digitally savvy consumers. The local CEO added that the company's vision is to establish Valu as a leading financial technology platform in the region.
Future Growth and Financial Inclusion
Looking ahead, Valu Jordan plans to expand its merchant and partner network while enhancing the customer experience and investing in its local team. The company aims to use data and technology to better understand customer and business needs and to deliver more convenient and seamless experiences. It also intends to collaborate with stakeholders across the financial, commercial, and technology sectors to support Jordan's evolving digital economy.
Valu Jordan's official launch marks a notable step in the development of Jordan's fintech and digital payments ecosystem. The company's flexible payment solutions are designed to benefit both consumers and merchants while contributing to financial inclusion. As it continues to grow, Valu Jordan is positioned to become a meaningful participant in the Kingdom's digital economy.