Valu Jordan and Zbooni Jordan have entered a strategic partnership to bring flexible payment solutions to digital commerce in Jordan. The agreement was announced on 14 September 2026 in Amman as both companies seek to support small and medium-sized enterprises. It will enable Zbooni merchants to offer Valu's Buy Now, Pay Later service directly to customers through conversational commerce channels.
Strategic Partnership Overview
The partnership combines Valu's consumer finance capabilities with Zbooni's conversational e-commerce platform. Merchants on Zbooni will be able to add Valu's Buy Now, Pay Later option as a payment method for their customers. The integration requires no additional infrastructure development, allowing businesses in Jordan to digitize sales and customer interactions more efficiently.
Zbooni currently supports more than 1,000 merchants in Jordan, providing digital tools for order management, payment acceptance, and customer engagement. These merchants will now be able to offer flexible payment plans subject to credit limits approved by Valu. The arrangement is expected to benefit sectors such as retail by helping businesses reach more customers and grow their sales.
Executive Perspectives
Mohammad Al Yousef, Chief Executive Officer of Valu Jordan, described the agreement as an important step in expanding Valu's presence within the Kingdom's digital commerce ecosystem. He said the collaboration aims to make flexible payment solutions more accessible across everyday shopping experiences. Al Yousef added that the partnership supports local businesses with digital and financial tools aligned with evolving shopping patterns.
Ahmad Fakhreddin, General Manager of Zbooni Jordan, noted that Zbooni is the first digital commerce platform to offer Valu's solutions as a payment option in Jordan. He said the partnership brings conversational commerce, order management, payment acceptance, and flexible payment solutions into a more integrated experience. Fakhreddin also highlighted that the model builds on the successful collaboration between Zbooni and Valu in Egypt.
Growth of Digital Commerce in Jordan
Digital commerce continues to grow as an important channel for Jordanian businesses to connect with customers. Small and medium-sized enterprises increasingly depend on digital tools to market products, manage orders, and complete sales. The new partnership addresses this shift by enabling merchants to offer more flexible payment options without building new technology.
Valu Jordan's Expansion Strategy
The agreement is part of Valu Jordan's broader strategy to expand its network of channels and partnerships across the Kingdom. Valu officially launched operations in Jordan in May 2026 after receiving final approval from the Central Bank of Jordan and completing required regulatory processes. Since then, the company has continued to build partnerships with institutions, platforms, and brands across multiple sectors.
Partner Capabilities
Valu is a universal financial technology company listed on the Egyptian Exchange and operates in Jordan under a Specialized Finance license from the Central Bank of Jordan. In its initial phase in Jordan, Valu offers Buy Now, Pay Later financing plans for up to 60 months through a wide merchant network. Zbooni, founded in 2016, operates across several MENA markets and has enabled more than 1,000 Jordanian merchants to complete over 100,000 transactions since its 2020 launch.
The partnership between Valu Jordan and Zbooni Jordan signals growing collaboration between fintech providers and digital commerce platforms in the region. By integrating flexible payment options into conversational commerce, the two companies aim to simplify the sales journey for merchants and customers alike. Their joint effort is expected to contribute to the continued evolution of Jordan's digital commerce ecosystem and support SME growth.