Tactful AI has officially announced a new strategic partnership with EcoTech, marking a significant step toward integrating artificial intelligence and automation into enterprise digital ecosystems. The collaboration underscores Tactful’s ongoing mission to deliver sustainable, data-driven value through alliances with forward-thinking technology partners. Both companies view this partnership as an opportunity to accelerate digital transformation across industries by leveraging their combined expertise in AI, automation, and enterprise software systems.
Expanding the Power of Intelligent Automation
Through this collaboration, Tactful AI and EcoTech aim to empower organizations to optimize every stage of the customer journey—from initial engagement to long-term loyalty. By integrating Tactful’s AI-driven customer experience platform with EcoTech’s ERP solutions, the two firms plan to provide seamless automation, improved analytics, and smarter workflows. The joint solution will help clients streamline operations while enhancing customer satisfaction and operational efficiency.
Tactful’s Vision for Scalable, AI-Driven Experiences
Developed between Cairo and Cambridge, Tactful AI has emerged as a global player in customer experience management powered by artificial intelligence. The company specializes in unifying customer interactions across digital channels, automating communication, and providing real-time insights to help businesses make informed decisions. This new partnership aligns with Tactful’s broader goal of scaling its ecosystem globally, following recent news that Mohamed Nagaty joined the company as Investor and Advisor to the CEO to advance its international vision.
EcoTech’s Expertise in ERP and Digital Transformation
Based in Riyadh with offices in Kuwait City and Cairo, EcoTech brings over 20 years of experience in enterprise resource planning (ERP) solutions. The company is a certified partner for both Odoo and SAP systems, providing tailored consulting, implementation, training, and long-term support. By focusing on digital transformation and business process optimization, EcoTech helps organizations across multiple sectors adopt robust ERP systems such as SAP S/4HANA and Odoo, enabling smoother operations and smarter data management.
Building Value Through Collaboration and Innovation
Both companies describe the partnership as a trust-based collaboration rooted in innovation and long-term impact. EcoTech emphasized that strategic partnerships like this are essential for delivering comprehensive digital solutions and accelerating business growth. The alliance reflects a shared commitment to sustainability, value creation, and technological advancement, signaling a broader trend of regional tech collaboration between MENA-based innovators.
The partnership between Tactful AI and EcoTech represents more than a simple business collaboration—it is a forward-looking initiative designed to redefine how businesses approach customer engagement and enterprise efficiency in the digital age. By combining EcoTech’s ERP expertise with Tactful’s AI-driven experience platform, the two companies are positioning themselves at the forefront of digital transformation across the Middle East and beyond. This collaboration highlights a growing momentum among regional tech firms to bridge AI, automation, and enterprise intelligence into unified, scalable solutions.