Superhuman, the AI productivity platform formerly known as Grammarly, has announced its acquisition of Portuguese startup Rows. This move will integrate Rows' innovative spreadsheet technology, which connects live data to business tools, into Superhuman's ecosystem. The acquisition aims to significantly enhance the capabilities of Coda, Superhuman's all-in-one workspace for data-driven teams.
A Strategic Move to Bolster AI Productivity
The acquisition reinforces Superhuman's strategy to build a comprehensive AI productivity platform for apps and agents. Its suite already combines tools like Grammarly, Coda, and Mail into a single, AI-native system. This integrated approach allows intelligent agents to work seamlessly across applications, streamlining user workflows.
Rows' technology will play a pivotal role within this ecosystem by strengthening the Coda platform. The team developed advanced capabilities for simplifying complex data work through no-code automation and an embedded AI analyst. Integrating these features will empower Coda users to move from raw information to actionable insights without technical expertise.
As business decisions become increasingly dependent on live data, the separation between collaboration and analysis creates friction. Rows spent years solving this problem by making sophisticated data tools accessible to all team members. This acquisition bridges that gap within the Superhuman suite, aligning collaborative work with powerful data analysis.
The Rise and Transition of Rows
Founded in 2017, Rows set out to bring modern computing skills to everyday spreadsheet users. The company built a platform that simplified importing business data, performing analysis, and sharing insights. This focus on accessibility and power resonated with Superhuman's goal of unlocking user potential.
Over its journey, Rows achieved remarkable user adoption, attracting over 2.2 million users. The platform processed 17 billion spreadsheet functions and 8.3 billion data imports from various business tools. Its AI Analyst feature also handled more than 800,000 prompts, showing strong demand for AI-driven data interpretation.
Following the acquisition, the standalone Rows product will be gradually sunsetted over the next three months. The service is scheduled to fully wind down on May 31, 2026, with the company committed to providing support. Customers will receive detailed communications regarding their accounts and the next steps in this process.
Expanding European Footprint and Talent
A key aspect of the deal involves integrating the entire Rows team into Superhuman's organization. The talented group will continue to operate from their base in Porto, Portugal, bringing their deep technical expertise. This move ensures knowledge continuity and accelerates the integration of Rows' technology into the Coda platform.
The acquisition also marks a significant expansion of Superhuman's geographic presence in Europe. Porto will become the company's newest technical hub, joining its existing offices in Berlin, Warsaw, and Kyiv. This expansion allows Superhuman to tap into Porto's vibrant tech talent community and strengthen its international operations.
While financial terms were not disclosed, the strategic value is clear. The deal is the latest in a series of moves by Superhuman, including the acquisitions of Coda and Superhuman Mail. These actions underscore the company's push to consolidate its position as a leader in AI-powered productivity.
Superhuman's acquisition of Rows is a calculated step toward its vision of a unified, AI-native productivity suite. By embedding Rows' data integration and analysis tools into Coda, the company is set to deliver enhanced value. This move strengthens its product offering and expands its European talent base, positioning Superhuman for continued growth.