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Startup of the Week: Nawy

Proptech startup Nawy grows across MENA with $80M funding and SmartCrowd acquisition

8/14/2025
•Anass Baddou
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Nawy, founded in 2016 and headquartered in New Cairo, Egypt, is one of the fastest-rising proptech startups in the MENA region. With a comprehensive digital real estate platform encompassing listings, brokerage, financing, and fractional ownership, the company has experienced rapid growth across Egypt and is now expanding into the GCC region. Backed by $80 million in funding and over 1,000 employees, Nawy is redefining property access and investment in the Middle East and North Africa.


Reinventing Real Estate in MENA

Nawy’s platform addresses the full spectrum of real estate needs—whether users want to find, finance, co-invest, or furnish a property. Its offerings include Nawy Shares (fractional ownership), Nawy Now (move-now-pay-later home financing), Nawy Unlocked (finishing & asset enhancement), and Nawy Partners (a B2B brokerage network). The core platform also powers one of Egypt’s largest online property search engines, with in-house brokerage teams managing transactions end-to-end.

Building a Full-Stack Proptech Ecosystem

With deep vertical integration, Nawy removes the friction points traditionally associated with buying, owning, or investing in property. Its in-house technologies, AI-powered recommendations, and operations teams enable customers to complete property journeys—from discovery to keys in hand—on a single platform. This all-in-one model not only streamlines the user experience but also helps developers and brokers scale more efficiently.

Powered by a Founding Team with Market Experience

Founded by Mostafa El Beltagy (CEO), Abdel-Azim Osman (CMO), Ahmed Rafea (CBDO), Aly Rafea (CCO), and Mohamed Abou Ghanima (COO), Nawy emerged from a vision to digitize and simplify Egypt’s fragmented property sector. With backgrounds in product development, brokerage, and marketing, the founding team built Nawy to meet the needs of modern homebuyers and real estate investors.

From Startup to Regional Contender

Nawy’s funding journey began in 2022 with a $5 million seed round backed by the Sawiris family office and others. In May 2025, the company announced a massive $75 million Series A, combining $52 million in equity and $23 million in debt. Led by Partech Africa, the round drew in prominent investors including e& Capital, Nclude Fund (DPI), March Capital, Shorooq Partners, VentureSouq, and Verod-Kepple Africa Ventures.

Expanding Through Strategic Acquisition

In July 2025, Nawy made a major regional play by acquiring a majority stake in SmartCrowd, a Dubai-based, DFSA-regulated platform enabling fractional property investment. The acquisition not only gives Nawy a foothold in the GCC market but also brings regulatory strength and product expansion. SmartCrowd claims to have facilitated over $110 million in transactions and distributed $40 million in investor returns—strengthening Nawy’s proposition as a full-stack proptech platform.

Monetizing Real Estate Across Segments

Nawy generates revenue across multiple verticals: traditional brokerage commissions, asset enhancement services, fractional investment fees, developer partnerships, and financing spreads. Its B2B arm, Nawy Partners, also enables agents and smaller brokerages to leverage its infrastructure and inventory—creating a platform-as-a-service model within proptech.

Positioning for Market Leadership

As property markets in Egypt, the UAE, and Saudi Arabia digitize, Nawy is well-positioned to become a category-defining company. Its capital base, cross-border expansion, and growing leadership bench make it one of the most heavily funded and vertically integrated startups in the MENA region.


With the backing of international funds, regional family offices, and fintech VCs, Nawy is building not just a listings portal, but an end-to-end property ecosystem. Its expansion into the GCC marks the next phase of growth—enabling more users across MENA to access property in smarter, faster, and more flexible ways. The deal cements Nawy’s position as a rising MENA proptech leader.