Cairo-based PropTech innovator Nawy has officially entered the Gulf Cooperation Council (GCC) market through the acquisition of SmartCrowd, the UAE’s leading fractional property investment platform. This marks a major milestone for Nawy as it strengthens its ambition to become the dominant PropTech force across the Middle East and North Africa. The move follows Nawy’s $52 million Series A fundraise and signals the company's deeper commitment to a fully integrated, tech-first real estate ecosystem.
SmartCrowd Joins the Nawy Ecosystem
SmartCrowd, founded in 2018 and headquartered in Dubai, has facilitated over $110 million in property transactions and distributed more than $40 million in returns to investors across 130 countries. With regulatory backing and strong investor trust, the platform pioneered fractional real estate investment in the UAE, allowing users to co-invest in premium rental properties from as little as $150. Its inclusion into Nawy’s ecosystem brings tested performance and global reach, with more than 50 successful property exits as of June 2025.
Unlocking Regional PropTech Synergies
Nawy’s acquisition of SmartCrowd solidifies a presence in a real estate market projected to hit $33 billion by 2030, fueled by trends in tokenisation, fractional ownership, and cross-border investing. With this strategic acquisition, Nawy now offers a unified platform that integrates discovery, investment, and property management across Egypt, the UAE, and beyond. The deal reflects the increasing demand for seamless, data-driven real estate tools that cater to today’s digital-first investor.
A Shared Vision for Scalable Impact
Mostafa El-Beltagy, CEO of Nawy, highlighted the alignment between the two companies, praising SmartCrowd for its performance-driven, trusted investment engine. He emphasized that the acquisition matches Nawy’s mission to provide modern investors with accessible, tech-enhanced real estate opportunities. Riz Ahmed, CEO of SmartCrowd, echoed the sentiment, noting that joining Nawy marks a transformative step from startup to scale-up while retaining the core values that made SmartCrowd successful.
Laying the Foundation for a Property Super-App
This expansion into the GCC follows Nawy’s earlier acquisition of ROA, now rebranded as Nawy Unlocked, a home finishing and asset management service. Alongside Nawy Now (home financing), Nawy Shares (fractional ownership), and Nawy Partners (B2B brokerage), the company is building toward a comprehensive PropTech super-app for the region. The addition of SmartCrowd enhances this ecosystem by offering robust investment capabilities tailored to modern real estate investors.
Investor Backing Fuels Growth Ambitions
Nawy’s growth trajectory has been supported by a diverse group of investors, including e& Capital, Partech, March Capital Investments, Endeavor Catalyst, Shorooq Partners, Nclude Fund, and others. With a total of $75 million in raised capital, the company is positioned to rapidly scale its product offerings and geographic reach. SmartCrowd’s proven market performance and regulatory credentials provide a strong foundation for Nawy to expand its PropTech innovation into high-growth markets.
A Data-Driven Future for Real Estate
SmartCrowd’s standout product, Flip, which acquires, renovates, and resells undervalued assets with an average 30% return on investment, exemplifies the kind of data-backed real estate innovation Nawy plans to scale regionally. Combined, the two platforms are uniquely positioned to offer end-to-end property solutions for both individual and institutional investors. As the MENA real estate landscape evolves, Nawy is betting on transparency, performance, and accessibility to lead the next wave of growth.
With SmartCrowd now integrated, Nawy has made a decisive move to reshape the real estate experience across MENA. This acquisition not only provides immediate access to the UAE’s thriving property investment sector but also accelerates Nawy’s vision of a digital-first, multi-service PropTech platform. As real estate across the region undergoes rapid transformation, Nawy is emerging as a bold, unified force committed to delivering innovation at scale.