Souhoola has opened a new branch at City Stars as part of its wider plan to expand access to consumer finance services across Egypt. The branch, launched on May 15, 2026, strengthens the company’s presence in one of Cairo’s busiest commercial destinations. The move reflects Souhoola’s continued focus on reaching more customers through strategic retail locations and digital-first financial services.
Expanding Access to Consumer Finance
The City Stars branch is part of Souhoola’s strategy to support financial inclusion by making flexible payment options more accessible to a broader customer base. As a consumer finance company and Buy Now, Pay Later platform, Souhoola enables customers to shop and pay in installments through fast and simple approval processes. The company serves both banked and unbanked customers, helping widen access to structured financial services in the Egyptian market.
Strengthening the Customer Experience
Souhoola is combining its branch network with advanced digital platforms to deliver a smoother and more transparent financing journey. The company works with a broad merchant network across multiple sectors, allowing customers to access financing options for a wide range of products and services. By expanding its physical presence while improving digital capabilities, Souhoola aims to support customer purchasing power and make consumer finance easier to use.
City Stars Launch Activities
The opening of the new branch will include a special customer-focused celebration designed to highlight Souhoola’s services and merchant partnerships. The event is expected to feature exclusive offers developed with partners across different sectors and categories, addressing a variety of customer needs. Entertainment activities and giveaways will also be part of the launch, reflecting the company’s effort to create a more engaging experience at its direct service locations.
Leadership Perspective
Ahmed El-Shanwany, CEO of Souhoola, said the City Stars branch represents an important step in the company’s expansion across Egypt. He noted that the location allows Souhoola to be closer to customers in a high-traffic destination while continuing to develop flexible and easy-to-use financial solutions. According to El-Shanwany, the company is working to support customers’ daily needs while keeping pace with the rapid development of the fintech sector.
Merchant Partnerships and Market Growth
Mohamed Gamal, Chief Business Officer at Souhoola, said the new branch adds to the company’s market reach and supports its broader growth strategy. He emphasized that Souhoola is focused on strengthening merchant partnerships to provide customers with greater value and more diverse offers during the launch period. Gamal also highlighted the company’s goal of improving the customer journey by combining digital solutions with direct in-branch service.
Company Background
Founded in 2019, Souhoola is a subsidiary of Banque Misr and operates with a capital base of EGP 400 million. The company has built an active customer base of more than 370,000 users, supported by its focus on innovative financial services and modern technology. Since its establishment, Souhoola has grown its customer base by more than four times, underscoring customer demand for accessible and reliable financing solutions.
Role in Egypt’s Fintech Sector
Souhoola’s expansion comes as Egypt’s fintech and consumer finance sectors continue to evolve, driven by demand for faster, more flexible and more inclusive payment options. The company’s model supports customers who want installment-based purchasing while also helping merchants increase access to financing at the point of sale. Through its BNPL platform, digital tools and branch network, Souhoola is positioning itself as a key player in Egypt’s consumer finance ecosystem.
The opening of Souhoola’s City Stars branch marks another step in the company’s effort to expand its footprint and improve access to consumer finance in Egypt. By combining direct customer service, digital platforms and merchant partnerships, the company is seeking to deliver more convenient and inclusive financial solutions. As Souhoola continues to grow, its branch expansion and technology-led approach are expected to support its role in advancing financial inclusion across the Egyptian market.