Paris-based AI startup Shiplog has secured approximately $1 million in a pre-seed funding round co-led by Kima Ventures and Project Europe. The company is developing an AI-powered platform to deliver hyper-personalized customer experiences for B2B SaaS companies. Shiplog's core technology, an AI agent named Ada, aims to redefine customer lifecycle management by treating each user as an individual.
From Mass Marketing to Individual Engagement
Co-founder and CEO Khushi Mehta identified a critical disconnect between rapid product innovation and stagnant marketing practices. She observed that while engineering teams were shipping advanced features, marketing departments still relied on broad, generic campaigns. This gap prevents companies from fully capitalizing on their product's potential and meeting modern customer expectations for personalization.
Shiplog was founded to bridge this infrastructure gap and transform marketing from a bottleneck into a growth engine. The platform challenges the traditional model of grouping customers into static segments. Instead, it leverages AI to understand that each user interacts with a product differently, especially with the rise of usage-based pricing models.
The Role of AI Agent Ada
At the heart of Shiplog's platform is Ada, an AI agent that builds a live, dynamic profile for every customer. Ada continuously analyzes user behavior, support interactions, and other signals to decide the next best action in real time. This moves beyond simple health scores to provide actionable, personalized recommendations for engagement, onboarding, and expansion opportunities.
The system integrates seamlessly with existing customer relationship management and data tools like Salesforce, HubSpot, and Snowflake. By sitting on top of this stack, Ada creates a unified customer view, ensuring all teams work from the same context. All AI-driven actions are transparent and can be configured to require human approval, maintaining complete oversight.
Founders' Vision and Strategic Direction
The company was co-founded by Khushi Mehta and Mehdi Gribaa, who met through the Entrepreneurs First program. Mehta brings extensive go-to-market experience, while Gribaa has a background in shipping AI products across various industries. They share a vision where all customer-facing software becomes adaptive, reasoning about each user individually rather than relying on static rules.
Shiplog is initially targeting fintech and cybersecurity companies, which often have large customer bases that are difficult to manage on a one-to-one basis. The platform allows these firms to provide personalized attention to their long tail of customers, who are too valuable to ignore but too numerous for manual management. This focus helps build industry-specific knowledge, creating a defensible advantage for the company.
With approximately $1 million in new funding from investors including Purple, No Label Ventures, and Station F Fund, Shiplog is poised to advance its mission. The capital will help the company scale its operations and challenge established customer management paradigms. Shiplog's AI-native approach aims to make hyper-personalization the new standard for B2B software, adapting every interaction to the individual.