Mastercard has partnered with LiaPay, a Gulf payroll app operated by Liabify, to issue prepaid cards across four markets. The cards will give salaried employees access to wages they have already earned before payday. An agreement with Deel and Anvin ERP is expected to benefit more than 200,000 employees.
Rollout and partners
The initial rollout covers the United Arab Emirates and Qatar. Saudi Arabia and Oman are planned for later expansion. Mawarid Finance serves as the BIN sponsor, and Paymentology is the processor.
How the card works
Employees receive a Mastercard Platinum prepaid card linked to the LiaPay app. They can use it in stores, online, and for cross-border remittances wherever Mastercard is accepted. The service includes authentication and fraud protection built in.
Company context
LiaPay is a payroll app run by the fintech company Liabify. The service is aligned with local Wage Protection Systems and backed by regulated financial institutions. It uses payroll as a distribution layer to build broader employee financial services, including payments and lending.
The roadmap includes a loyalty and rewards platform. It also includes Mastercard Move money movement capabilities. The model is built to scale across the GCC and wider emerging markets.