Sharakah has extended a Shariah-compliant working capital facility to Zameeli, an Oman-based digital platform that links small and medium-sized enterprises with local freelancers for creative and social media services. Announced on June 9, 2026, the support is aimed at helping the company strengthen its operations, enhance its technology, and advance its next phase of expansion. The move also reflects Sharakah’s broader role in backing SME-focused ventures that contribute to Oman’s growing entrepreneurial and digital economy.
Supporting Digital Growth for SMEs
Zameeli was developed to address a practical challenge faced by many SMEs: gaining access to reliable, flexible, and specialised creative support without building large in-house teams. Through its platform, businesses can connect with local designers, marketers, videographers, content creators, and other freelancers who can support their digital communication needs. This model enables SMEs to improve their online presence while creating income opportunities for Oman-based independent professionals.
The working capital facility from Sharakah is expected to support several areas of Zameeli’s development as demand for digital content and marketing services continues to grow. The company plans to use the funding to upgrade its technology infrastructure, improve the efficiency of its platform, and enhance the overall experience for both businesses and freelancers. It will also support marketing and outreach activities designed to attract a wider base of SMEs and creative talent.
Strengthening Oman’s Entrepreneurial Ecosystem
Sharakah’s decision to support Zameeli aligns with its long-standing mandate to enable SMEs and entrepreneurial projects across Oman. The organisation has positioned the facility as part of its commitment to businesses that use technology to create new market opportunities and improve how local enterprises operate. By backing a platform that connects companies with creative professionals, Sharakah is supporting both SME competitiveness and the development of the freelance economy.
Ali Ahmed Muqaibal, Chief Executive Officer of Sharakah, said the organisation recognises the value of companies that create new channels for collaboration between entrepreneurs, businesses, and skilled professionals. He noted that Zameeli offers an innovative approach to matching talent with opportunity, particularly in areas where SMEs increasingly need specialised digital and creative support. His comments underline Sharakah’s view that technology-enabled service platforms can play an important role in reshaping Oman’s SME landscape.
Zameeli’s Expansion Plans
For Zameeli, the facility represents an important step in building a stronger and more scalable platform. Owner Tariq Al Habsi said the support gives the company added momentum as it prepares for its next stage of growth. He added that the facility will help Zameeli improve its technology, enhance user experience, and continue creating value for both SMEs and local freelancers.
The platform’s expansion comes at a time when digital visibility has become increasingly important for small businesses across sectors. Many SMEs require regular social media content, branding support, video production, and campaign execution, but may not always have the resources to hire full-time specialists. Zameeli’s marketplace approach offers a more flexible solution by giving businesses access to a network of creative professionals on demand.
Sharakah’s support for Zameeli highlights the growing importance of digital platforms that strengthen the connection between SMEs and local talent. The facility is expected to help Zameeli expand its reach, improve its technology, and serve a broader community of businesses and freelancers in Oman. As the country continues to encourage entrepreneurship and SME development, initiatives of this kind can contribute to a more connected, innovative, and resilient business ecosystem.