Sankhya, a leading Brazilian enterprise management software firm, has announced the appointment of Ana Mariah de Carvalho as its new Chief Marketing Officer. This strategic hire comes as the company embarks on an ambitious expansion plan aimed at solidifying its market leadership. Mariah is tasked with steering the marketing strategy to help Sankhya achieve its goal of surpassing $193 million in annual revenue.
A Strategic Appointment for Ambitious Growth
In her new capacity, Mariah will spearhead efforts to support Sankhya's rapid expansion and fortify its brand positioning in a competitive market. Her responsibilities include developing comprehensive marketing campaigns for the entire Sankhya Ecosystem of products and services. She will also focus on broadening the company's national footprint through strategic events, sponsorships, and regional partnerships.
Co-founder and CEO Felipe Calixto expressed high expectations for the new CMO, citing her deep technology sector experience and market knowledge. He noted that her expertise aligns perfectly with Sankhya's current momentum as it prepares for a significant growth phase. Calixto affirmed that Mariah's leadership will be fundamental to achieving the company's audacious goals for the coming years.
A Veteran Marketer with Extensive Experience
Ana Mariah brings over 25 years of B2B marketing and sales operations experience to her new role at Sankhya. Her distinguished career includes serving as the Marketing Director for Latin America at Dock and leading B2B marketing and innovation at Oi. She also held key positions at Credicard/Citi, where she structured personal loan products, and at Xerox as a regional sales manager.
Her professional background is complemented by strong academic credentials, including a degree in marketing and an Executive MBA from the prestigious Fundação Dom Cabral. Mariah further honed her expertise with a specialization extension from the Kellogg School of Management at Northwestern University in the United States. This combination of practical experience and academic rigor positions her well to lead Sankhya's marketing division.
Fueling Sankhya's Path to Market Dominance
The appointment is a critical component of Sankhya's strategy to join the exclusive "billion club" of Brazilian software companies. With a current Annual Recurring Revenue (ARR) of $149 million, the company is targeting a 35-40% increase in revenue this year. Achieving this milestone would place Sankhya among the top players in the national ERP market.
To fuel this growth, Sankhya plans to more than double its sales volume and continue its aggressive mergers and acquisitions strategy. This M&A push, which began after a significant investment from Singapore's sovereign fund GIC in 2020, is now backed by an additional $38.7 million allocated for new acquisitions. The company aims to purchase two to three more companies this year.
Looking further ahead, Sankhya has set a goal to quadruple its size within the next five years, leveraging proprietary AI and continued strategic acquisitions. The company is also evaluating a potential Initial Public Offering (IPO) on a U.S. stock exchange, with a target timeline of 2028. This long-term vision underscores the scale of the transformation Mariah is expected to help drive.
Ana Mariah's appointment as CMO marks a pivotal moment for Sankhya as it accelerates its growth trajectory. Her extensive experience is expected to be instrumental in navigating the company's expansion, strengthening its brand, and achieving formidable financial targets. This strategic move signals Sankhya's clear intent to dominate the enterprise software market and prepare for a global stage.