Creator economy startup Rigi has raised ₹10 crore from Google International. The company helps online creators monetize their followers. The deal values Rigi at around ₹670 crore after the transaction.
Google's stake
Google now holds a 1.43% stake in Rigi. The startup allotted 1,543 preference shares at ₹61,796 each. The board approved the fresh allotment.
Company background
Rigi was founded in 2021 by Swapnil Saurav and Ananya Singhal. It previously raised around ₹100 crore in a January 2023 round led by Elevation Capital. Accel, Stellaris Venture Partners, and Sequoia Capital also participated.
What Rigi offers
Rigi began by helping creators build paid communities on WhatsApp and Telegram. It supports subscriptions and sales of digital products such as courses and mentorship sessions. The company has expanded into short-form entertainment with Rigi TV.
Rigi plans to expand its presence in digital content and entertainment. The startup has not yet filed its FY26 financial results. For FY25, it reported revenue of ₹19.92 crore and a net loss of ₹20.5 crore.
Read more: entrackr.com