Tour24 announced an investment and recapitalization led by Mirasol Capital. The company provides self-guided apartment touring technology. Steve Winn was named Executive Chairman and Eric Broughton became Chief Executive Officer.
Leadership changes
Founder Georgianna Oliver is retiring as Chief Executive Officer. She helped establish self-guided touring as part of the apartment search. Broughton previously co-founded ApartmentJet and held roles at RealPage, Expedia Group, and Inhabit.
Investment priorities
Mirasol's investment will target product reliability and faster activation. It also focuses on customer service and disciplined expansion across multifamily portfolios. Winn said the firm sees a significant opportunity to improve quality and service.
How the platform works
The platform lets prospective residents explore apartment communities on their own schedules. Tours can happen outside traditional leasing office hours. Multifamily owners and operators use the technology to make touring more convenient while supporting leasing teams.
Tour24 now plans to invest in its product, service, and team. The company aims to make self-guided touring simple and flexible for renters. It also wants reliable and consistent experiences from one property to the next.