The Real Brokerage Inc. has agreed to acquire RE/MAX Holdings Inc. in a transaction designed to create a larger technology-enabled real estate platform with global reach. The combined company, expected to be called Real REMAX Group, would bring together Real’s AI-driven brokerage model with REMAX’s franchise network across more than 120 countries and territories. The announcement positions the deal as a major consolidation move at a time when real estate brokerages are seeking scale, technology, and more diversified revenue streams.
Deal Overview
The transaction implies an enterprise value of about $880 million for RE/MAX Holdings, with shareholders able to choose either cash or stock consideration, subject to proration. Real shareholders are expected to own about 59% of the combined company, while RE/MAX Holdings shareholders are expected to own about 41% on a fully diluted basis. The companies said the deal is expected to close in the second half of 2026, pending regulatory approvals, shareholder approvals, and other customary conditions.
Strategic Rationale
Real REMAX Group would serve more than 180,000 real estate professionals, including more than 100,000 agents in the United States and Canada. Real brings a cloud-based brokerage platform, proprietary software, and AI tools, while REMAX contributes a long-established brand, nearly 8,500 offices, and a broad franchise network. Management is presenting the combination as a way to give agents and franchisees more technology access without immediately disrupting existing brand identities or business models.
Financial Impact
On a pro forma basis, the combined company would have generated about $2.3 billion in 2025 revenue and $157 million in adjusted EBITDA before synergies. The companies expect roughly $30 million in annual run-rate cost savings, largely from shared services, public-company costs, and technology efficiencies, with most savings projected by 2027. Real has also secured a $550 million financing commitment to refinance RE/MAX Holdings’ existing debt, fund the cash portion of the transaction, and cover deal expenses.
Leadership and Market Context
Real CEO Tamir Poleg is expected to serve as chairman and chief executive of Real REMAX Group, while Real COO Jenna Rozenblat will act as chief integration officer for the transaction. The new company is expected to be headquartered in Miami, with significant operations remaining in the Denver area, and its shares are expected to trade on Nasdaq under the REAX ticker. The deal follows a broader wave of real estate consolidation, with media coverage framing it alongside other large brokerage and housing-platform transactions reshaping the competitive landscape.
The acquisition would unite a fast-growing, technology-focused brokerage with one of the real estate industry’s most recognized global franchise brands. Its success will depend on whether Real can integrate its platform across a large franchise ecosystem while preserving the agent-centered culture and brand equity that REMAX has built over decades. With scale, technology, and ancillary services becoming more important to brokerage economics, the proposed Real REMAX Group could become a closely watched test of where the residential real estate industry is heading.