Overtime has secured a new strategic investment led by Eldridge Capital Management, the asset management division of global holding company Eldridge. The financing arrives during a period of record audience engagement, category-defining partnerships, and continued innovation across sports media and entertainment. Eldridge brings existing sports and media holdings that include the Los Angeles Lakers, the Los Angeles Sparks, the Los Angeles Dodgers, A24 Films, Fulwell Entertainment, and Religion of Sports.
Sustained Growth Across Content and Commerce
Overtime has built momentum through multi-year partnerships with global brands such as adidas, State Farm, T-Mobile, Target, Hershey, and Gemini. These relationships span multiple leagues and business lines across the Overtime ecosystem. The company has also developed innovative collaborations with marquee sports leagues including the NFL, NBA, WNBA, and NWSL.
Its work with NBC includes activations around the Milan-Cortina Winter Olympics, an exclusive broadcast of the OT7 football finals, and upcoming partnerships for the Navy All-American Bowl and the inaugural All-American Girl's Flag Football team. A separate collaboration with FOX One produced a creator competition series tied to the World Cup. That social-first content series has generated more than 142 million views.
Audience Scale and Cultural Influence
Overtime was the number one TikTok account in the world in total views during May. In June, the company recorded 6.2 billion views, 1.3 billion minutes watched, and 428 million engagements across its platforms. These metrics demonstrate its unmatched ability to shape sports culture and engage Gen Z and Gen Alpha audiences at scale.
Leadership Perspectives
Zack Weiner, Cofounder of Overtime, said the investment is a strong validation of the business and its future direction. He added that Overtime was built around authentic storytelling, elite competition, culture, and innovation. Weiner noted that momentum across audience growth, content performance, and revenue generation with premier partners reinforces the company's confidence.
Jeff Wilbur, Partner and Head of Sports and Entertainment at Eldridge Capital Management, said Overtime has built a dynamic and culturally influential company across media and global sports. He said the company anticipated where fans are going, built authentic relationships with young audiences, and developed premium intellectual property that attracts global partners. Wilbur added that Eldridge looks forward to supporting Overtime with its industry experience and relationships.
Michael Spirito, Managing Partner of 359 Capital and Board Member of Overtime, described the company's growth over the past half decade as remarkable. He said Overtime has created a platform that sits at the intersection of sports, media, technology, and culture. Spirito welcomed Eldridge and said existing partners will collaborate to help Overtime achieve its next phase of growth.
Company Evolution and Investor Base
Overtime has evolved from a digital-first sports publisher into a diversified company spanning original content, premium sports leagues, commerce, and live events. Its portfolio includes Overtime Elite and Overtime Select in basketball, along with OT7 and Overtime Nationals in football. The new capital will support continued expansion across premium content, technology, commerce, live sports properties, and strategic partnerships.
Overtime reaches more than 120 million global followers and produces over 150 pieces of original sports content weekly. Its investor base includes companies such as Liberty Media Corporation, Amazon, Andreessen Horowitz, Greycroft, Spark Capital, and Bezos Expeditions, alongside athletes including Kevin Durant and Trae Young. The company also counts 5 NBA team owners and more than 6% of active NBA players among its backers.
Overtime's latest investment round positions the company to deepen its influence among the next generation of sports fans. With owned leagues, original content, and major media and brand relationships, the company continues to align sports culture with changing audience behavior. The support from Eldridge and existing investors signals a shared commitment to building the future of sports media and entertainment.