ORO Labs, an AI-powered procurement orchestration platform, has secured $100 million in a Series C funding round. The investment was co-led by Brighton Park Capital and Growth Equity at Goldman Sachs Alternatives, signaling strong market confidence. This milestone follows a period of exceptional performance, with ORO Labs reporting a 300% revenue increase over the past year.
Modernizing Fragmented Procurement Processes
Global enterprises often struggle with outdated procurement systems that are disconnected, rigid, and difficult for employees to use. These legacy tools hinder operational agility and create significant compliance challenges across complex supply chains. ORO Labs addresses this by providing a unified platform that orchestrates the entire procurement lifecycle.
Pioneering Agentic Procurement with AI
At the core of ORO's strategy is 'agentic procurement,' which uses intelligent AI agents to automate complex tasks. This model operates within a structured framework, ensuring all automated actions adhere to enterprise policies and compliance standards. The platform balances the power of AI with the governance required by large organizations.
CEO Sudhir Bhojwani noted that demand for such orchestration has surged as businesses face pressure to increase speed and savings. He explained that procurement is shifting toward a new AI-driven operating model. ORO Labs is positioning itself at the forefront of this transformation, helping clients reimagine procurement's business value.
Strong Investor Backing and Strategic Expansion
The new capital will be strategically deployed to accelerate ORO's global expansion and enhance its product leadership. The company plans to scale its customer success and deployment teams worldwide to meet growing demand. This funding underscores the market's recognition of the need for more intelligent procurement solutions.
Investors expressed strong confidence in ORO's vision and leadership. Clare Greenan of Goldman Sachs Alternatives highlighted the platform's ability to deliver tangible ROI while maintaining essential enterprise controls. Mike Gregoire of Brighton Park Capital praised ORO for moving enterprises beyond legacy systems with intelligent automation.
In a move solidifying the partnership, both Mike Gregoire and Clare Greenan will join ORO's Board of Directors. Their expertise will be instrumental in guiding the company through its next phase of hyper-growth. This strategic addition reflects a deep commitment from lead investors to support ORO's long-term success.
Demonstrated Success and Industry Recognition
ORO Labs has established a significant footprint among leading enterprises, including The Coca-Cola Company, Siemens Energy, and Novartis. The platform is deployed in over 100 countries, serving Fortune 500 clients across diverse sectors. This widespread adoption highlights the platform's versatility in complex, regulated environments.
The company's innovative approach has earned accolades from several prominent industry organizations and analyst firms. ORO has been recognized as a leader by IDC MarketScape and Spend Matters for its spend orchestration capabilities. These awards affirm ORO's position as a key player shaping the future of procurement technology.
This $100 million funding round is a pivotal moment for ORO Labs, validating its approach to solving procurement challenges with AI-driven orchestration. The investment provides resources to scale operations and continue innovating in the field of agentic procurement. As businesses seek greater agility, ORO is well-positioned to become the new standard for modern enterprise operations.

