ORA Technologies has entered a strategic partnership with Vantage Payment Systems to enable online payments for Kooul, its Morocco-built food delivery application. The agreement adds a localized payment rail to Kooul, aiming to improve conversion, security, and ease of use for customers and restaurant partners. Both companies position the deal as a step toward greater digital inclusion and faster e-commerce adoption in the country.
Partnership overview
Under the deal, Vantage Payment Systems becomes Kooul’s online payment provider for card storage and in-app transactions. The integration is designed to let users securely save bank cards and pay within the app, shortening checkout steps and reducing drop-offs. Executives from both sides framed the partnership as practical infrastructure support for a high-growth food delivery segment in Morocco.
What it means for Kooul users and merchants
For Kooul customers, the upgrade seeks to deliver faster payments, fewer failed transactions, and a consistent user experience across phones and cards. Secure card-on-file capability is expected to cut friction for repeat orders, which can lift frequency and basket size for participating restaurants. Merchants could also benefit from streamlined settlement flows and more predictable cash cycles as digital payments penetrate further.
Executive commentary
VPS leadership said the company is committed to helping homegrown startups scale with payment infrastructure that meets international standards. The goal, they noted, is to accelerate traction and growth across e-commerce by reducing complexity for both users and businesses. ORA Technologies founder and CEO Omar Alami said the integration equips Kooul with cutting-edge payment technology and strengthens its challenger position in a fast-growing category.
About ORA Technologies and its platforms
Founded in 2023 in Casablanca, ORA Technologies operates across fintech and foodtech with two products, Kooul for delivery and ORA Cash for digital payments. Kooul partners with large chains and neighborhood eateries to provide a broad catalog of Moroccan and international cuisine, positioning itself as a local alternative to foreign apps. ORA Cash focuses on simple, secure, low-cost transfers, supported by a network of more than 5,000 partner agencies for accessibility.
Funding and growth trajectory
ORA Technologies has raised more than 11.9 million dollars to scale logistics for Kooul and accelerate ORA Cash adoption across Morocco. The company closed a 7.5 million dollar locally led Series A in July 2025, adding to earlier rounds backed by Azur Innovation Fund and Witamax. Recent capital has funded city expansion for Kooul and continued product development for ORA Cash while maintaining affordability for end users.
About Vantage Payment Systems
Founded in 2011 and headquartered in Casablanca, Vantage Payment Systems builds prepaid and electronic payment solutions for private and open networks. The company’s product suite spans web payment gateways, mobile payments, card programs for payroll and loyalty, and fund transfers for merchants operating at scale. VPS emphasizes high-volume, secure transaction processing and turnkey deployments aimed at reducing costs, improving cash flow, and optimizing operational performance.
Strategic context in Morocco’s digital economy
The partnership reflects a broader push to localize critical fintech infrastructure as digital commerce grows across Morocco. Food delivery has been one of the most dynamic online services categories, where checkout speed and reliability strongly influence customer retention. By combining a local delivery marketplace with local payment rails, the two companies seek to align product design with regulatory, security, and cultural expectations.
Outlook
Implementation success will hinge on reliable authorization rates, stable card-on-file performance, and responsive fraud controls during peak ordering windows. If those metrics hold, Kooul could see a lift in repeat orders and order values, providing restaurants with steadier volumes and clearer settlement timelines. VPS could also deepen its footprint in consumer marketplaces, adding proof points for broader e-commerce integrations.
The Kooul-VPS partnership adds native online payments to a growing Moroccan food delivery app, aiming to reduce friction for users and speed up merchant cash cycles. ORA Technologies continues to pair food delivery with financial services through local infrastructure choices and a funding base that supports expansion. Vantage Payment Systems extends its role as a payments enabler for high-growth digital services, with execution quality likely to determine the scale of the impact.