Hexagon, a new venture from Avocado founder Ramon Silva, has successfully secured R$ 10 million in a seed funding round led by Pear VC. The startup is pioneering a technology known as Generative Engine Optimization (GEO) to redefine how brands interact with artificial intelligence platforms. This investment marks a significant step for the company, which aims to become the new standard for brand visibility in the age of AI-driven search and discovery.
The New Frontier of Digital Presence
As the digital landscape shifts from traditional search engines to conversational AI, Hexagon is positioning its GEO technology as the next evolution of SEO. This system is designed to ensure brands are accurately understood, referenced, and prioritized within the responses generated by AI models like ChatGPT. The goal is to move beyond simple keyword ranking and enable a deeper, more contextual presence for companies within these emerging platforms.
The company's founder, a Stanford alumnus, emphasized the focus on creating a robust solution for this nascent but rapidly growing challenge. With teams operating in both Brazil and the United States, Hexagon is already serving a notable client roster that includes Loft, Getnet, Buser, and BTG Pactual. This early adoption by major brands underscores the pressing need for effective optimization strategies tailored specifically for generative AI environments.
Strategic Investment and Company Vision
The R$ 10 million seed investment was provided by Pear VC, a prominent early-stage venture capital fund known for backing successful companies like DoorDash, Cognition, and Gusto. This financial backing provides Hexagon with the necessary resources to scale its technology and expand its commercial footprint. The investor's track record adds significant validation to Hexagon's mission and its approach to tackling the future of digital marketing.
According to CEO Ramon Silva, the company has deliberately prioritized technology and infrastructure development before aggressively scaling its team. This strategic approach ensures a solid foundation for future growth and client expansion in both Brazilian and American markets. The capital will be used to further enhance the GEO platform, deepen technological capabilities, and broaden its market reach.
Beyond Optimization to Agentic Commerce
Hexagon's ambitions extend beyond visibility to encompass transactional capabilities through the Agentic Commerce Protocol (ACP). This emerging technology facilitates direct purchases within generative AI interfaces, allowing consumers to complete transactions without leaving their conversations. The company is already actively developing and deploying strategies related to this innovative commercial front, particularly within the United States market.
The market potential for agentic commerce is immense, justifying the significant investor interest in platforms like Hexagon. Projections from consulting firms like Bain estimate the market could reach between $300 billion and $500 billion in the U.S. by 2030. Other forecasts from Morgan Stanley and McKinsey are similarly optimistic, with some reports suggesting the B2C retail sector alone could represent a $1 trillion opportunity.
Educating the Market for Future Growth
A key part of Hexagon's strategy involves evangelizing the market on the importance of an AI-native presence. The company recognizes the challenge of educating brands that structuring their data for AI is no longer an option but a fundamental necessity for survival. This educational effort is crucial for driving adoption and establishing GEO as an indispensable tool in the modern marketing stack.
Ramon Silva describes this transition as "the biggest change in the logic of internet discovery since Google." He warns that brands failing to be understood by these new AI models risk becoming invisible in the new digital ecosystem. By getting ahead of this curve, Hexagon aims to provide its clients with a critical first-mover advantage in a channel that has not yet become obvious to the wider market.
With its fresh funding and a clear vision, Hexagon is strategically positioned to lead the charge in the new era of AI-driven commerce and discovery. The company's focus on both GEO and agentic commerce addresses the immediate need for visibility and the future of transactions within AI platforms. As businesses navigate this paradigm shift, Hexagon's solutions offer a vital pathway to remaining relevant and competitive.