Brazilian technology group MakeOne has announced a significant move in the cybersecurity sector, merging its specialized firms HexaDigital and PurpleBird. The two companies will now operate under a single new brand, Hexa Security, which is positioned as the group's comprehensive digital security arm. This strategic union aims to deliver an integrated, end-to-end cybersecurity portfolio to the market, reinforcing the holding company's sustainable growth strategy.
A Strategic Consolidation in Cybersecurity
The formation of Hexa Security represents a strategic consolidation designed to address the full spectrum of digital threats for modern enterprises. This new entity integrates the capabilities of both companies to cover the entire security lifecycle, from prevention and detection to incident response and compliance. The merger is a key component of MakeOne's strategy to focus on critical, high-value technology services with recurring revenue models.
This union creates a powerful synergy by combining the distinct strengths of the two legacy organizations. HexaDigital contributes its extensive commercial reach, established infrastructure, and a broad client base. In parallel, PurpleBird brings its deep technical expertise, industry certifications, and specialized assets in critical areas like digital forensics and incident response, creating a well-rounded and formidable market competitor.
Comprehensive Cybersecurity Offerings
Hexa Security launches with a robust and comprehensive service portfolio designed to meet complex security demands. Key offerings include Managed Detection and Response (MDR), a 24x7 Security Operations Center (SOC), and Digital Forensics and Incident Response (DFIR). The portfolio also covers Governance, Risk, and Compliance (GRC), including adherence to Brazil's LGPD data protection law.
The new entity also provides advanced solutions in Application Security (AppSec), DevSecOps, Cloud Security, and Privileged Access Management (PAM/IAM). By consolidating these services, Hexa Security enables medium and large enterprises to procure enterprise-grade solutions through a single, streamlined contract. This model is focused on delivering operational efficiency and simplifying security management for clients across various sectors.
Ambitious Growth and Market Focus
The launch of Hexa Security is directly tied to MakeOne's ambitious financial objectives for the coming years. The new cybersecurity division is considered a primary growth driver, essential for the group's goal of reaching R$ 500 million in revenue within the next three years. Furthermore, the merger is projected to increase the group's recurring revenue streams by approximately 20 percent.
Hexa Security will strategically target the Brazilian mid-market, a segment that has historically faced challenges in accessing high-level cybersecurity services. The company will focus on key industries such as BPOs, call centers, healthcare, financial services, fintechs, and public cloud-based SaaS companies. This targeted approach aims to fill a significant gap in the national market with scalable and accessible security solutions.
Leadership Vision and Integration
Daniel Tieppo, Executive Director at HexaDigital, stated that the new brand addresses a critical market need. "Hexa Security was born to solve a real market problem: the difficulty of accessing high-level cybersecurity in an integrated and scalable way," he explained. He emphasized the goal of combining technology, processes, and people to deliver continuous protection with a business-oriented vision.
For Jefferson Macedo, founder of PurpleBird, the merger is a natural evolution that enhances their impact. "By joining HexaDigital, we gain scalability, structure, and access to new markets without losing our technical depth," he remarked. Macedo believes this allows them to elevate the level of cybersecurity available in Brazil, particularly for previously underserved companies seeking advanced protection.
To ensure a smooth transition, the companies will initially operate under a co-branding model: "HexaDigital + PurpleBird = Hexa Security." This approach guarantees complete continuity for clients, partners, and existing service level agreements. In the long term, Hexa Security will be the consolidated brand, with PurpleBird retained as a technical seal for its specialized services.
The creation of Hexa Security marks a significant development in Brazil's technology landscape, establishing a formidable new player in the cybersecurity market. By integrating commercial scale with specialized technical expertise, MakeOne is positioning its new arm for substantial growth. This strategic merger is set to enhance the security posture of Brazilian enterprises while driving the group's financial expansion in the years to come.