Ghana has launched the ICC-TikTok Digital Commerce Labs for young entrepreneurs and small businesses. The program provides free training in digital marketing, social commerce, and financial literacy. It was unveiled at the University of Ghana, Legon.
How training works
Participants can learn through community events, self-paced online modules, and virtual classrooms. Experts and peers lead the in-person sessions, while instructors run the virtual classes. All parts of the program are free, and small businesses are encouraged to register.
Rural and partner support
The government said it will help the program reach small businesses outside major urban centers. Rural entrepreneurs, traders, farmers, and artisans are among the target groups. ICC Ghana is working with the Ghana Enterprises Agency, and Universal Merchant Bank is the official financial partner.
A global rollout
The Labs are a joint initiative of TikTok and the International Chamber of Commerce. Ghana is part of Wave 2 alongside Argentina, Kenya, South Africa, and Thailand. Activities began in October 2026 and will run throughout the year.
Officials want success measured by businesses created, jobs added, and income opportunities generated. ICC Ghana also urged small businesses to complete the full course rather than only selected modules. The government called for a framework to monitor the program’s impact and extend it beyond cities.