QB MEN, a Jaipur-based printed menswear brand, has raised Pre-Seed funding. The round was led by BeyondSeed. Rajkot Ventures and Prajay Advisors also took part.
Funding allocation
The fresh capital will support brand building, content creation, and customer experience. The company also plans to improve retention marketing and community engagement. Distribution expansion is another stated priority.
Company context
Yash Bothra founded the brand. It offers printed shirts, kurtas, co-ord sets, and jackets in the accessible premium segment. The company reports a repeat purchase rate of 23.8%.
Sales and production
QB MEN uses a demand-led production model. It launches designs in limited batches and scales manufacturing based on customer response. Products are sold through its own website, Myntra, Jaypore, and select physical retail stores.
The company is targeting 100% year-on-year growth for the next 12 months. It also plans to add chinos, trousers, and kids' and boys' wear. The expanded product range is part of those growth plans.