Foodics has completed the full acquisition of Norma AI, a Greece-based data intelligence company focused on the hospitality and restaurant sector. The transaction brings Norma’s team, Analytics Agent and business-intelligence application into Foodics’ dedicated artificial intelligence division, following an initial partial investment made in the first quarter of 2025. Foodics said the move will accelerate development of agentic AI tools designed to help restaurant operators convert complex operational data into faster, more informed decisions.
From Marketplace Partnership to Full Ownership
Norma was founded by George Henein and Anastasios Anastasiadis to make sophisticated analytics more accessible to hospitality businesses without requiring technical expertise. The company first joined Foodics’ solutions marketplace and attracted strategic investment before its technology became more closely embedded in Foodics’ wider product ecosystem. The completed acquisition formalises that relationship and gives Foodics full ownership of a platform already used across a substantial portion of its restaurant customer base.
Norma’s Analytics Technology
In 2024, Norma launched what it described as the hospitality industry’s first business-intelligence application built around natural-language queries. The technology allows users to ask operational questions in everyday language, receive immediate answers and generate tailored dashboards without depending on data analysts or specialist reporting teams. By integrating those capabilities into Foodics, the companies aim to make data-led decision-making a more practical and immediate part of daily restaurant management.
Foodics’ AI Ambitions
Foodics plans to use the combined technology and newly integrated team to advance its agentic AI roadmap, which focuses on systems that can surface insights and support decisions in real time. Ahmad AlZaini, Foodics’ co-founder and chief executive, said the growing complexity of restaurant operations has made it harder for businesses to turn expanding data volumes into confident action. He said the acquisition should help operators improve efficiency, make smarter decisions and protect profit margins by embedding intelligence more deeply into operational workflows.
Scale Across MENA
Foodics said Norma’s technology has been adopted by more than 10,000 customer branches since the initial investment and subsequent platform integration. The Riyadh-based company now serves more than 40,000 branches and is expanding across the GCC and North Africa, providing the AI products with a sizeable regional distribution base. Foodics has processed more than six billion orders since its 2014 launch, while its wider ecosystem also includes Foodics Pay, its regulated financial technology arm.
A Broader Hospitality Technology Platform
The acquisition strengthens Foodics’ position as it expands beyond core restaurant operations software into payments, financial services and AI-enabled intelligence. Its existing platform supports a range of food and beverage businesses, including dine-in restaurants, cafés, quick-service operators, bakeries, food trucks, cloud kitchens and micro-retailers. Adding Norma’s analytics tools could allow Foodics to offer these customers a more integrated approach to managing performance, finances and operational decisions through one platform.
For Norma, joining Foodics provides access to greater resources, customer reach and market scale to accelerate adoption of its analytics technology beyond its original base in Greece. Henein said the transaction combines Norma’s engineering and AI capabilities with Foodics’ regional presence, creating a stronger foundation for the next generation of hospitality technology. The deal also advances Foodics’ evolution toward an AI-native platform, placing data intelligence alongside its existing restaurant operations, payments and financial-management services.