Flooss, Bahrain’s leading digital consumer financing platform, has entered a strategic partnership with global payments infrastructure provider Optty. This collaboration is set to expand the availability of Flooss’s Sharia-compliant financing solutions across merchant checkout experiences throughout the GCC. The alliance will embed regulated, instant financing directly at the point of sale, enhancing the digital commerce ecosystem for both businesses and shoppers.
Bridging a Gap in Consumer Finance
Established in Bahrain by co-founders Fawaz Ghazal and Tariq Al Saffar, Flooss was designed to address structural gaps in access to Sharia-compliant consumer financing. The platform specifically caters to digitally active customers who are often underserved by traditional lending models in the region. Its foundation is built upon the founders' complementary experience in financial services, technology, and regulated consumer finance.
A Focus on Responsible Digital Lending
Flooss has distinguished itself as a market leader in mobile-first digital consumer financing by prioritizing disciplined underwriting and transparency. The platform delivers instant approvals and automated income verification through a fully digital experience, ensuring a seamless process for users. This commitment to responsible lending and strong credit execution remains a core principle as it expands its reach.
Seamless Integration Through Technology
The partnership leverages Optty’s global platform to make Flooss’s financing products available to a wide network of merchants, payment service providers, and acquirers. A key advantage is that this integration requires no additional development work, embedding Flooss directly into existing checkout flows. This allows consumers to access financing instantly while merchants can offer a locally relevant and flexible payment option.
A Shared Vision for Payment Innovation
Fawaz Ghazal, Founder and Group CEO of Flooss, stated that the partnership reflects the next phase of consumer finance by combining strong credit discipline with seamless digital execution. Echoing this sentiment, Optty CEO Richard Miller emphasized that payment innovation must be both global and deeply local. Miller praised Flooss for its reputation and noted the partnership strengthens Optty’s capabilities in the Middle East.
Unlocking New Opportunities for Merchants
For merchants connected to Optty, this collaboration unlocks new opportunities by providing a valuable alternative payment method without technical complexity. Steven Ritchie, Chief Operating Officer at Optty, highlighted that Flooss brings a strong, locally relevant proposition that aligns with consumer behavior. This enables payment partners to enhance their offerings and better serve the evolving needs of the digital marketplace.
This strategic alliance between Flooss and Optty marks a pivotal step in the evolution of digital commerce across the GCC. By combining Flooss’s specialized consumer-financing expertise with Optty’s extensive payments infrastructure, the partnership is set to deliver more flexible and transparent options. The collaboration will ultimately support continued growth for merchants while improving financial access for millions of consumers.