Endeavor Nigeria has selected Desmond Koney, Founder and CEO of Ghana-based agribusiness Complete Farmer, to join the global Endeavor network following a multi-stage evaluation process. The selection was finalized at Endeavor’s International Selection Panel in Athens, Greece, where Koney was chosen alongside 27 other entrepreneurs leading 16 companies from markets across Europe, Africa, Asia, the Middle East, and the Americas. The announcement marks a milestone for Complete Farmer, which becomes the first Ghanaian company to enter the Endeavor network.
Connecting African Farmers With Global Buyers
Founded and headquartered in Ghana, Complete Farmer operates an agricultural trading platform linking smallholder farmers with international commodity buyers. The company works with more than 72,000 farmers across Ghana and Togo and supplies global retailers including Aldi and Lidl, supported by more than 350 field agents and eight fulfillment centers. These facilities manage key stages of the supply chain, including aggregation, grading, quality control, and export logistics.
Complete Farmer has expanded its activities beyond commodity trading by developing additional services designed to address operational and financial challenges facing farmers. Its platform includes a marketplace for agricultural inputs and equipment, while the company has also introduced a credit product that uses farm data to improve farmers’ access to financing. Together, these offerings are intended to strengthen agricultural productivity while improving smallholder farmers’ ability to participate in international markets.
From Engineering to Agriculture
Koney’s path into agriculture followed an early career focused on engineering and technology. After studying mechanical engineering at Kwame Nkrumah University of Science and Technology, where he graduated as valedictorian, he later studied hardware manufacturing in China and co-founded renewable energy venture Cibus Technologies in 2017. His direction changed after inheriting his family’s pineapple farm outside Accra following his father’s death, exposing him directly to difficulties such as unreliable buyers, limited market access, and restricted financing.
Those challenges ultimately led Koney to leave Cibus Technologies and establish Complete Farmer as a business designed to improve the commercial infrastructure available to farmers. Endeavor Nigeria Managing Director Ireayomide Oladunjoye said the company stood out because of its potential to build from Ghana into a wider regional and global agricultural business. She also described Koney’s selection as an opportunity to deepen connections between entrepreneurs in West Africa and Endeavor’s international network of founders, mentors, investors, and business leaders.
Technology Backed by Local Infrastructure
Danielle Du Toit, Founder and CEO of Humanify and a member of the International Selection Panel, highlighted Complete Farmer’s combination of technology, physical infrastructure, and local relationships. She argued that addressing agricultural supply constraints requires more than digital tools, particularly in markets where farmers need support throughout production, aggregation, and export processes. Complete Farmer’s model therefore positions the company as infrastructure connecting African agricultural producers with buyers in the global economy.
Koney said joining Endeavor also carries significance beyond the growth of Complete Farmer itself. As the first Ghanaian company admitted to the network, he views the selection as a bridge between Ghana’s entrepreneurial ecosystem and a wider community of founders, investors, and business leaders. He added that the opportunity creates a responsibility to share knowledge, expand access to relationships and resources, and help other Ghanaian entrepreneurs pursue growth.
Complete Farmer’s admission to the Endeavor network reflects the company’s growing role in connecting African agricultural supply with international demand. With tens of thousands of farmers already participating in its network, the company is combining trading, logistics, farm inputs, equipment access, and data-driven financing to address several persistent constraints facing smallholder agriculture. Endeavor’s backing could provide Koney and Complete Farmer with additional global connections and expertise as the business considers further expansion across Africa.