Cloaked, a consumer-focused privacy and security company, has secured $375 million in a Series B and growth financing round. The investment was led by General Catalyst and Liberty City Ventures, with participation from a diverse group of investors. This capital will accelerate the company's mission to establish data privacy as a standard for its more than 350,000 users.
A Comprehensive Approach to Digital Privacy
The company's platform provides virtual identities, generating unlimited unique phone numbers, emails, and passwords for users on demand. This proactive measure shields personal data before it can be exposed to third parties or data breaches. To date, Cloaked has successfully disguised more than 10 million identities, showcasing its protective capabilities.
Beyond proactive shielding, Cloaked actively cleans up existing digital footprints by automatically removing personal information from data broker websites. The platform also features Call Guard, an AI-powered tool that detects and blocks spam and fraudulent calls. These features work together to provide a comprehensive defense against what the company calls "data parasites."
Fueling Expansion and AI Innovation
With the new funding, Cloaked plans to execute an ambitious product roadmap centered on leveraging artificial intelligence for security. The company will introduce a suite of AI-driven personal agents to monitor and enforce user privacy preferences automatically. This initiative aims to transform reactive privacy management into a continuous, automated process for consumers.
Co-founders Arjun and Abhijay Bhatnagar emphasized their commitment to building pro-consumer technology with robust privacy guardrails. They noted that the industry often treats privacy as an afterthought, a trend they aim to reverse. The investment will support team expansion and international scaling for consumer and enterprise offerings.
Expanding into the Enterprise Market
Cloaked is also directing resources toward its enterprise solution, which launched last year to address organizational cybersecurity weaknesses. Its Digital Workforce Protection program identifies and mitigates risks stemming from employees' personal digital exposure. This approach tackles the human attack surface, a significant blind spot for many companies.
The capital injection will enable a significant expansion of the enterprise offering, including the growth of dedicated sales teams. Furthermore, the company will develop new integrations and bolster its global compliance infrastructure. These efforts are designed to solidify Cloaked's position as a key partner in corporate risk reduction.
Investor Confidence and Market Position
The funding round reflects strong investor confidence in Cloaked's vision and its potential to build foundational privacy infrastructure. Mark Crane, a partner at lead investor General Catalyst, noted the team has consistently demonstrated its ability to confront digital threats. This conviction led the firm to "double down" on its investment in the company.
Cloaked's platform is built on a foundation of trust, holding certifications like ISO 27001 and completing annual SOC 2 Type II audits. This commitment to security standards helps differentiate it in a competitive market. The company's bundled approach provides a more holistic solution than many single-focus privacy tools.
This substantial $375 million investment marks a pivotal moment for Cloaked, empowering it to scale its comprehensive privacy solutions globally. The funding will fuel AI-driven innovation and expand its enterprise footprint, reinforcing its role in shaping a future where privacy is the default. Cloaked is now strongly positioned to meet the growing demand for robust, user-centric data protection.