Cambridge Savings Bank has increased an asset-based lending facility for Belle Brands, providing additional financing that supported the company’s acquisition of Versed, a clean skincare and makeup brand founded by Katherine Power. The transaction marks Belle Brands’ second add-on acquisition and advances its strategy of assembling a diversified portfolio of beauty and personal care businesses with established consumer recognition, retail relationships, and room for expansion. Financial terms of both the expanded credit facility and the acquisition were not disclosed, leaving the size and structure of the financing private.
Financing Belle Brands’ Expansion
The enlarged facility gives Belle Brands additional flexibility to fund acquisitions, manage working-capital requirements, and support the operational needs of its expanding portfolio as new brands are integrated. Cambridge Savings Bank structured the financing through its asset-based lending division, extending an existing relationship with Belle Brands as the platform continues pursuing acquisition-led growth in a competitive consumer market. The arrangement demonstrates how customized commercial credit can help investment-backed companies complete transactions while preserving liquidity for integration, inventory, marketing, product development, and future expansion.
Versed Joins the Portfolio
Belle Brands was created by consumer-focused private investment firm Windsong Global to acquire and develop differentiated companies across the beauty and personal care market. Versed joins a portfolio that includes JVN Hair, Pipette, and KVD Beauty, broadening the platform’s exposure across skincare, makeup, haircare, and personal care products while adding another brand with established retail visibility. The group operates under Global President Teresa Lo, an experienced beauty executive responsible for guiding brand development, portfolio coordination, operational priorities, and long-term growth initiatives across the business.
Building on Versed’s Market Position
Founded by Katherine Power and launched in 2019, Versed was developed to make clean, performance-oriented skincare more accessible through mass-market retail channels and approachable price points. The company has relied on customer insights and community feedback to shape its product pipeline, later extending its positioning into skincare-led color cosmetics as it sought additional growth opportunities and deeper engagement with existing shoppers. Its product range and retail distribution give Belle Brands an established consumer platform that could support broader category development, stronger merchandising partnerships, increased brand awareness, and further geographic expansion.
Strategic Value of the Transaction
Versed Chief Executive Andy Chiu led the company through the acquisition process and is expected to support the brand’s transition into Belle Brands, helping maintain continuity during the integration period. The new owner brings experience managing consumer businesses and working with retail partners, while Versed contributes a recognizable clean-beauty identity, an existing customer base, and a product portfolio positioned for continued development. For Windsong Global, the acquisition strengthens Belle Brands as a dedicated consolidation platform capable of applying shared operational resources, commercial expertise, and financial support without eliminating the distinct identities of its individual brands.
The expanded Cambridge Savings Bank credit facility enabled Belle Brands to complete the Versed acquisition while reinforcing the company’s broader acquisition-driven growth strategy in beauty and personal care. Adding Versed increases the platform’s category coverage and brings another established beauty business alongside JVN Hair, Pipette, and KVD Beauty, creating opportunities for shared expertise and coordinated growth. The transaction also highlights the role of flexible asset-based financing in helping private investment platforms execute add-on acquisitions, manage integration demands, and scale multi-brand consumer companies over the long term.