UAE-based Web3 rewards platform Bundle has officially launched from stealth, announcing the closure of a $5.5 million pre-seed funding round. The investment was co-led by Ethereal Ventures, founded by Ethereum co-founder Joe Lubin, and Further Ventures. Bundle aims to reshape customer loyalty by enabling brands to pool their incentive budgets into shared, high-value reward programs powered by blockchain technology.
Challenging Traditional Loyalty Programs
Bundle enters the market to address the declining effectiveness of traditional discounts and cashback offers, which struggle to capture consumer attention. As customer acquisition and retention costs continue to rise, businesses sacrifice significant margins on incentives that are increasingly ignored. This is particularly challenging for small and medium-sized enterprises (SMEs) competing against larger corporations.
The company's innovative solution allows brands to combine their incentive budgets into shared reward pools, creating prizes far larger than any single business could offer alone. This model empowers SMEs to offer genuinely exciting rewards, leveling the competitive playing field without requiring an increase in marketing expenditure. It shifts the focus from minor discounts to meaningful, attention-grabbing opportunities for customers.
Seamless Web3 Integration for Mainstream Use
For consumers, the platform transforms everyday interactions such as making a purchase or referring a friend into opportunities to earn tickets for these shared reward pools. This gamified approach creates a more engaging incentive model with predictable costs and stronger marketing performance for participating brands. The platform also manages the underlying rewards infrastructure and regulatory framework for businesses.
While users enjoy a familiar Web2 experience, Bundle leverages Web3 rails for its core operations, representing a practical consumer application of blockchain. Rewards are distributed using modern stablecoin payment infrastructure, enabling low-cost, transparent global payouts without any crypto complexity for the end-user. This backend efficiency is central to the platform's value proposition.
Proven Efficacy and Major Investor Backing
The platform's potential was demonstrated in a successful pilot program conducted across five markets with five different companies. The trial distributed $100,000 in total rewards to over 1,100 winners, including a top prize of $50,000. Crucially, participating brands recorded conversion uplifts of up to four times compared with traditional incentive campaigns.
This strong performance attracted significant capital, culminating in the $5.5 million pre-seed financing round. The investment was led by Ethereal Ventures and Further Ventures, with participation from notable firms like Nascent, GSR, and Anchorage Digital. This backing from prominent Web3 and venture capital investors validates Bundle's vision and market potential.
Strategic Expansion into Asian Markets
With the new funding, Bundle is preparing for its initial launch across Singapore, Vietnam, and the Philippines, where over 50 founding brands have already joined the platform. The capital will be used to accelerate this market expansion, support further product development, and invest in strategic partnerships. This move marks the first step in the company's ambitious global growth strategy.
Bundle's emergence from stealth with substantial funding marks a pivotal moment for the customer loyalty sector. By creating a networked rewards ecosystem powered by blockchain, the company offers a more effective and equitable way for businesses to engage consumers. With a proven concept and strong investor confidence, Bundle is poised to redefine customer acquisition and retention on a global scale.