Imprint, a payments and loyalty platform, raised US$130 million in new financing at a valuation of about US$1.9 billion. Existing investor Khosla Ventures led the round. Existing investors Hedosophia, Ribbit Capital, Spice, and Thrive Capital joined alongside new investor Positive Sum.
Recent growth
Since the start of the year, Imprint launched programs with Albertsons Companies, Fanatics, Kroger, and Shell. Total cardholder spending more than doubled between 2025 and 2026. The share of spending at partner checkouts tripled over the past year.
Company platform
Imprint was founded in 2020 to build technology behind co-branded credit cards from the ground up. It now serves more than two million members and works with brands representing over US$500 billion in annual U.S. consumer spending. The company owns its stack across origination, risk, servicing, and rewards.
New AI and credit tools
The financing will support new payment options and AI capabilities. Imprint also released a Model Context Protocol server that lets AI agents securely access members' rewards, virtual cards, and transaction history. Imprint Access launched today for eligible customers who are new to credit or rebuilding credit.
The funding will help Imprint extend its products to more of its partners' customers. The company recently added US$1.5 billion in incremental warehouse capacity. It also priced a second AAA-rated asset-backed securitization with investor demand nearly five times the offering size.