Botsi, a personalized monetization platform for consumer subscription applications on web and mobile, has announced a $1.5 million pre-seed funding round. The investment includes participation from Telegraph Ventures, Plain Sight Capital, Atlanta Tech Angels, VentureSouth, and a group of angel investors. The New York based company is focused on replacing static, one size fits all paywalls with real time personalized offers that learn from each user's behavior, preferences, and current context.
The Limits of Average Paywall Testing
For years, consumer subscription apps have relied heavily on A/B testing to choose among a limited set of paywall options. This method typically identifies the offer that performs best across an entire user base over a set period of time. Botsi argues that this winner is only the best on average, and no real user actually matches that average profile, which can leave significant revenue untapped.
How Botsi Personalizes Offers
The platform evaluates each visitor in real time using behavioral signals and contextual information to decide which offer is most appropriate for that specific user. Its underlying models keep learning and adjusting as traffic patterns, product features, and competitive conditions change over time. By moving beyond static testing, Botsi aims to reduce churn and grow revenue for consumer subscription apps across web and mobile in a compliant and privacy conscious way.
Early Customer Results
Since launching in the fourth quarter of 2025, Botsi has reported meaningful improvements for its early customers. Companies including Fitness AI, Sleepiest, and Reading.com have experienced revenue and lifetime value increases ranging from 15 percent to 75 percent. Jacob Rushfinn, co-founder and chief executive officer, explained that users have different needs and reasons for paying, and forcing a single offer on all of them costs both revenue and customer goodwill.
Investor Support
The pre-seed round attracted a combination of venture capital firms and angel investors with experience in consumer technology. Luis Gutierrez Roy, general partner at Telegraph Ventures, said Botsi's founders bring the credibility and expertise needed to turn subscription pricing from guesswork into a systematic science that can adapt quickly to user behavior. This investor confidence underscores the market demand for smarter monetization tools in the expanding subscription economy.
Founding Team Expertise
Botsi was founded by Jacob Rushfinn, Jason Schubert, and William Schubert, a team with deep roots in mobile app growth and monetization. Rushfinn has spent more than a decade in the field, including roles at Automattic and Balance, which was named Google's Best App of 2021, and he most recently advised B2C subscription apps on monetization strategy. Jason and William Schubert previously founded inBrain.ai, a platform that lets consumer apps monetize users through rewarded experiences.
As a New York based company, Botsi is well positioned to serve the growing community of consumer subscription apps seeking more adaptive monetization strategies. The new capital will support continued product development and customer expansion as the company works to move the industry beyond average based paywall testing. Early traction indicates that real time personalization can unlock meaningful and sustained gains in revenue, lifetime value, and customer retention for subscription businesses.