Beltone Asset Management has partnered with Telda to expand digital access to investment products and mutual funds in Egypt. The collaboration will allow Telda users to invest in funds established and managed by Beltone Asset Management directly through Telda’s digital financial platform. The move reflects growing demand for simpler, mobile-first investment services as Egypt’s financial sector continues to shift toward digital inclusion.
Expanding Access to Investment Products
The partnership is designed to make investment solutions easier to access for a broader base of users, particularly those who prefer fully digital financial services. Through Telda, users will be able to access selected Beltone-managed funds with zero commission fees, excluding precious metals funds. Redeemed proceeds can also be transferred directly to the Telda card, allowing users to move between investing, spending, and withdrawals within one platform.
Combining Asset Management and Fintech Infrastructure
The collaboration brings together Beltone Asset Management’s institutional investment capabilities and Telda’s consumer-focused digital infrastructure. Beltone Asset Management, a subsidiary of Beltone Holding, is one of Egypt’s leading independent asset managers and has built a track record across local and regional markets. Telda, meanwhile, has positioned itself as a digital financial platform offering payments, prepaid cards, money transfers, spending tools, and securities investment through a mobile-first experience.
Range of Funds Available
Under the agreement, Telda users will gain access to a diversified range of funds managed by Beltone Asset Management. These include the “Meya Meya” fund, the “Sabayek” gold investment fund, “B-Secure,” which is structured to offer high liquidity, and “Wafra EGX 33,” a Shariah-compliant equity fund. The offering will also include a selection of sector-focused investment funds, giving users exposure to different investment strategies through a single digital channel.
Digital Onboarding and User Experience
Telda’s platform enables users to open an investment account digitally within minutes using only their national ID. This removes the need for paperwork, physical branch visits, and the traditional onboarding steps that often limit participation in financial markets. Users can also monitor stock prices in real time, buy and sell stocks, and access investment products without subscription fees or commissions, excluding precious metals funds.
Leadership Comments
Khalil El Bawab, CEO of Local and Regional Markets at Beltone Holding, said the partnership supports Beltone’s efforts to broaden access to investment solutions while adapting to the way investors now interact with financial products. He noted that the collaboration extends Beltone’s trusted investment products to a wider user base through a more accessible and seamless digital experience. Ahmed Sabbah, CEO of Telda, said the partnership strengthens Telda’s goal of combining everyday financial services and investment solutions in one integrated platform.
Strategic Importance
For Beltone Asset Management, the partnership forms part of a wider strategy to diversify distribution channels and strengthen its presence in the Egyptian market. By working with Telda, the firm can reach digitally engaged users who may not have previously accessed mutual funds or securities investment through traditional channels. The agreement also supports broader financial inclusion by reducing entry barriers and making regulated investment products available through a familiar mobile interface.
Company Background
Beltone Asset Management was established in 2004 and manages investments across more than 20 markets in the Middle East and North Africa. Its parent company, Beltone Holding, is a pan-African financial services group headquartered in Egypt, with businesses spanning asset management, brokerage, investment banking, private equity, venture capital, consumer finance, microfinance, data science, and digital financial services. Telda was founded in 2021 and has grown into one of Egypt’s leading digital financial platforms, offering Mastercard-powered prepaid cards, bill payments, instant transfers, spending tracking, Apple Pay support, and investment access.
The partnership between Beltone Asset Management and Telda marks another step in the digitization of Egypt’s investment landscape. By integrating mutual funds and investment products into a mobile financial platform, the two companies aim to make investing more convenient, flexible, and accessible for everyday users. The collaboration also highlights the growing role of fintech platforms in expanding participation in capital markets and supporting financial inclusion across Egypt.