Argentine startup UIN has closed a US$2 million seed round led by Ewa Capital to expand its behavioral engagement platform across Latin America. Founded in February 2025 by Facundo Corsi and Manuel Heredia, both former leaders at digital wallet n1u, the company has moved from consumer fintech to infrastructure. The funding marks a significant step after less than a year of operations in Argentina, Peru, Ecuador, and Mexico.
Addressing a Persistent User Retention Challenge
The founding team developed UIN after learning at n1u that acquiring users is only the first hurdle; converting them into recurring customers is the larger challenge. That lesson shaped BehaviorOS, a platform that integrates by API with banks, fintechs, wallets, retailers, and telecom applications. It analyzes transactional behavior and activates personalized missions, challenges, streaks, and incentives using artificial intelligence.
Investor Backing and Strategic Support
Beyond the lead investor, the round included participation from Driven VC, B Venture Capital, ADN, GAIN, and New Ventures, alongside angel networks such as Angel Hub Ventures and LAN Accelerator. This mix of regional and international investors reflects confidence in UIN's behavioral infrastructure approach. The company says the backing will support product development and entry into new commercial relationships across Latin America.
Early Traction Across Latin America
In under twelve months, UIN has signed 10 clients in Argentina, Peru, Ecuador, and Mexico, while analyzing more than 300 million transactions. The platform generates over 10 million behavioral triggers per month and indirectly reaches more than 80 million users through its client base. According to company data, implementations improve usage recurrence by an average of 18 percent and reduce churn by approximately 10 percent.
A Predictive Layer for Preventing Churn
Beyond engagement campaigns, UIN developed EngagementScore, a predictive model that identifies users showing early signs of possible abandonment. The system determines what intervention should be triggered before the customer leaves, reducing the need for costly recovery incentives later. This capability extends the platform from broad activation toward more precise retention and cross-selling actions.
Outcome-Linked Business Model
UIN combines a monthly license fee with a variable component tied to concrete results such as card payments, QR operations, or microcredit origination. The founders say this structure avoids becoming another fixed technology cost and directly aligns revenue with client growth. Under this model, the company aims to deepen its relationship with existing accounts rather than relying only on adding new customers.
Expansion Plans and Financial Targets
The fresh capital will be used to strengthen commercial and technology teams and to deepen UIN's presence in markets where it already operates. Argentina and Peru currently represent about 60 percent of the portfolio, while Mexico is the main growth focus for the next twelve months. The company reports an annualized run-rate above US$1 million and expects to multiply that figure by ten within the period.
A Team Built From Operational Experience
Corsi previously founded data science company Optego, whose technology was acquired by a consumer goods firm, before launching n1u, which gathered nearly two million users in Argentina. Heredia served as chief technology officer at n1u, giving the duo direct insight into fintech operational needs. UIN operates from Buenos Aires with a team of 12 people and plans to scale as demand for AI-driven engagement tools rises.
With a seed round of US$2 million and early traction in four Latin American markets, UIN is positioning itself as a behavioral infrastructure provider for digital financial services. Its ability to link pricing to measurable outcomes may appeal to companies seeking more efficient retention and monetization strategies. The next twelve months will test whether the startup can expand from a US$1 million run-rate into a significantly larger regional operation.