Natal-based edtech AMentoria, which provides preparatory courses and individual mentorship for ENEM and vestibular exams, has raised R$ 1 million in a seed round. The investment was led by Triaxis Capital and Crescera Capital through the FIP Nordeste Capital Semente fund. The round also attracted participation from Insper Angels, Anjos do Brasil, and executives from the technology and education sectors.
Funding Round and Investor Base
The seed investment was structured through FIP Nordeste Capital Semente, a vehicle created to support early-stage startups across Brazil's Northeast region. WOW Aceleradora, an early backer of AMentoria, made an additional contribution to expand its equity position in the company. Executives Cristiano Fae of B55 and Adriano Silveira of Alura Educação also participated in the round.
Company Origins and Focus
Founded in 2019 in Natal, Rio Grande do Norte, AMentoria focuses on preparing students for highly competitive university admission exams. The company has particular strength in the selection processes for medical schools, which are among the most demanding in Brazil. Its activities combine academic preparation with individualized mentorship designed to support student performance.
Platform and Mentorship Model
AMentoria operates a proprietary technology platform that connects students with a carefully selected network of mentors. These mentors are students and professionals who have already gained approval in medicine, and they offer practical guidance aligned with high-demand examination requirements. The business model serves individual students through a B2C channel while also supporting schools through structured strategic partnerships.
Traction and Operational Results
AMentoria reports that its B2B segment doubled monthly recurring revenue in recent months, driven by expanded relationships with educational institutions. The startup has also surpassed one thousand approvals in medicine and delivered more than forty thousand individual mentorship sessions. These results underline the company's growing presence in the competitive exam preparation market.
Plans for the New Capital
The new funding will be used to advance three main priorities: technological development, commercial expansion, and geographic growth. AMentoria intends to improve its individualized learning platform and strengthen the B2B2C model with partner schools. The company also plans to open and consolidate an operation in São Paulo while increasing its presence in other strategic regions.
Executive Perspective
Cofounder and chief executive Pedro Gesteira said the investment marks a new phase in the startup's development. He explained that the capital will support advances in technology, strengthen the company's work with schools, and expand access to individualized guidance. According to Gesteira, the goal is to help each student develop autonomy and achieve academic objectives.
Investor Perspective
Haim Mesel, head of FIP Nordeste Capital Semente and director at Triaxis Capital, highlighted that AMentoria addresses a significant challenge for students. He noted that many students struggle to build method, discipline, and autonomy in their academic routines. In his view, the company combines a clear value proposition, demonstrated results, and a scalable model through technology and school partnerships.
The seed round positions AMentoria to deepen its technological capabilities and broaden its reach beyond its home market in the Northeast. With experienced investors and a growing base of educational partners, the company is seeking to scale a model that has already produced measurable results in highly competitive exams. The new capital is expected to support the next phase of expansion and reinforce its role in Brazil's educational technology sector.