Aman Gupta, entrepreneur and investor, has backed design-led home and living brand FIG Living through his investment firm SailThru Ventures. The investment extends Gupta's association with founder Sushant Sharma, who previously worked with him at boAt. Financial terms of the investment were not disclosed, but the capital is intended to support FIG Living's expansion beyond lighting into a broader home and lifestyle platform.
From Lighting to a Broader Home and Lifestyle Platform
Founded in 2025, FIG Living began with lighting products including table lamps, portable lamps, pendant lights, wall lights, and floor lamps. The company has since expanded into side tables, accent furniture, and tabletop products to create a wider home assortment. Its strategy is to move beyond being a lighting company and become a comprehensive home and lifestyle platform.
Revenue Growth and Consumer Reach
FIG Living currently operates with an annual revenue run rate of approximately ₹120 million and serves more than 40,000 consumers across India. The company is growing at around 20% quarter-on-quarter, according to company statements. It is targeting an annual revenue run rate of approximately ₹180 million after the upcoming festive season.
In-House Design and Indian Manufacturing
Product design is central to FIG Living's positioning, and the company develops its products in-house with more than 36 design patents. Around 80% of its portfolio uses knock-down and DIY formats so customers can assemble products at home, reducing transportation costs and complexity. FIG Living manufactures in India through an affiliated facility in Greater Noida, which supports control over production as it enters larger home categories.
Investment to Expand Distribution and Brand Experiences
The fresh backing from SailThru Ventures is expected to support FIG Living's next phase of growth. The company plans to expand its distribution network, strengthen physical brand experiences, and increase consumer touchpoints beyond its existing digital-first ecosystem. It will also explore global design partnerships and collaborations to broaden its design language and product pipeline.
The Opportunity in India's Home and Lifestyle Market
India's home and lifestyle market has attracted growing interest from consumer brands seeking to combine design, digital commerce, and differentiated products. FIG Living's strategy is built on a design-first approach rather than competing solely on price. Its move into furniture and tabletop products reflects an effort to increase the ways customers can engage with the brand and build coordinated interiors.
Positioning for a Wider Consumer Base
Physical discovery is especially important in the home and lifestyle category because consumers often want to see products, understand their scale, and assess design quality before purchasing. FIG Living's knock-down and DIY formats make it easier to distribute products across a wider geography by simplifying transportation and home assembly. The company plans to combine its digital reach with more experiential physical touchpoints to serve a broader customer base.
A Full-Circle Association Between Gupta and Sharma
Sushant Sharma previously worked with Aman Gupta at boAt, where he was part of the team that helped build and scale the consumer electronics company. Gupta said the combination of design, product innovation, manufacturing capability, and Sharma's brand-building instinct makes FIG an interesting business to back. Sharma described the investment as meaningful because Gupta has seen his professional journey from the inside and understands what it takes to build a consumer brand.
FIG Living now enters a phase focused on wider distribution, physical retail experiences, new home categories, and possible global design collaborations. Its proprietary design approach and domestic manufacturing provide a foundation for scaling beyond lighting while maintaining product differentiation. With SailThru Ventures' support, the company aims to develop into a broader home and lifestyle platform for contemporary Indian homes.