The Start2 Asia Accelerator, funded by the Tokyo Metropolitan Government and operated by Start2 Group, is a program designed to support Japanese startups in validating their business models. It aims to equip participants with essential market insights, strategic connections, and a solid foundation for regional growth in Korea, India, and Singapore.
Program Objectives
• Identify and validate growth potential in key Asian markets.
• Gain a deep understanding of local business environments, customer needs, and partnership opportunities through tailored insights and on-the-ground exposure.
• Evaluate product-market fit, refine strategy, and build connections for successful market entry with guidance from market experts.
• Participate in a week-long immersion experience in the chosen country for firsthand exposure to local markets and ecosystems.
• Refine business models and value propositions with guidance from experienced mentors.
• Engage in one-on-one meetings with potential customers and partners for direct market exposure.
• Develop a concrete roadmap of actionable steps for expansion and growth.
Key Benefits for Participants
• Test Market Potential: Gain clarity on your target market by evaluating product fit and commercial readiness, receiving practical insights to refine your strategy.
• Personalized Mentorship: Work closely with experienced mentors in one-on-one sessions to receive actionable advice for navigating local business dynamics.
• Optimized Time and Resources: Make smarter decisions and reduce trial-and-error costs by learning from experts and local case studies.
• Connect with the Right People: Expand your reach through curated introductions to investors, partners, and ecosystem players to foster collaborations.
Market Focus and Opportunities
• Singapore (May 2026): Engage with a globally connected market featuring a robust regulatory environment and a mature innovation ecosystem in AI, fintech, deep tech, and sustainability. The program includes participation in Asia Tech x Singapore (ATx) for direct exposure to regional decision-makers.
• Korea | Seoul (June 2026): Access a global innovation hub known for technology leadership and a forward-thinking business culture. Immersion in the ecosystem surrounding NextRise Seoul provides direct access to key partners and corporate collaborators.
• Singapore (October 2026): Utilize Singapore as a strategic gateway to Southeast Asia, benefiting from its strong legal framework and pro-business policies. Activities linked with SWITCH offer exposure to investors, partners, and customers.
• India | Bengaluru (November 2026): Tap into India’s booming digital economy and vibrant startup ecosystem. Bengaluru offers access to top-tier talent, deep tech expertise, and a fast-growing consumer base, with networking opportunities around the Bengaluru Tech Summit.
Eligibility and Costs
• Who can apply: The program is open to Japanese startups at the Series A stage or later that are registered in Tokyo or are planning to register in Tokyo.
• Program Costs: Participation is free. Each company is eligible for a travel subsidy of up to ¥220,000 per startup.
Application and Information
• For Startups Unsure of Market Fit: Information sessions are available to provide an overview of the program and insights into the four markets to help identify the best fit for your product and growth goals.
• For Startups Ready to Enter a Market: If you have already identified a target market, you can apply directly for tailored support, expert guidance, and access to local networks.
• How to Learn More: Interested parties can reach out to a program representative or attend one of the information sessions held throughout the year.
• Application Process: Applications are submitted through an online form. Full details are provided via email after the application is completed.
Program Schedule and Deadlines
• Cohort 1 | Singapore: Application Deadline: March 13, 2026; Program Dates: March 30 - June 5, 2026; Immersion Week: May 18 - 22, 2026.
• Cohort 2 | South Korea: Application Deadline: March 27, 2026; Program Dates: April 27 - July 3, 2026; Immersion Week: June 22 - 26, 2026.
• Cohort 3 | Singapore: Application Deadline: July 17, 2026; Program Dates: August 3 - October 9, 2026; Immersion Week: September 26 - 30, 2026.
• Cohort 4 | India: Application Deadline: July 17, 2026; Program Dates: September 14 - December 4, 2026; Immersion Week: November 16 - 25, 2026.
The Start2 Asia Accelerator provides a structured pathway for established Japanese startups to explore and penetrate key Asian markets. By offering tailored mentorship, direct market exposure, and connections to vital ecosystem players, the program is designed to de-risk and accelerate international expansion, empowering founders to transform their regional growth ambitions into actionable strategies.