Potencia UP: Preparación para Inversiones de Impacto is an initiative by Potencia Ventures in partnership with Artemisia, designed to strengthen Latin American impact businesses. The program offers an accessible path for entrepreneurs to prepare for attracting investment. This fully free, online program provides content, mentorship with specialists, connections with investors, and practical tools to make the fundraising process more strategic and aligned with the business's current stage.
Program Structure
The program is divided into three phases, with companies that demonstrate the best performance in each stage advancing to access further benefits. The stages are as follows:
• Phase 1 | Training: 100 selected companies will participate in a 100% online program featuring approximately 8 hours of content with Latin American specialists. The curriculum includes 4 practical modules on Product-Market Fit, impact measurement, financial management, capital raising modeling, pitch decks, and negotiation strategies. Participants will engage in practical challenges, gain access to a continental community of entrepreneurs, and receive a certificate of participation.
• Phase 2 | Mentorships: Up to 10 standout businesses will advance to receive individualized support, a diagnostic and action plan, assistance in preparing capital-raising documents, and mentorships with specialists to strengthen their business model and growth strategies.
• Phase 3 | Due Diligence and Investment: Up to 5 finalist businesses will be selected for a due diligence process with Potencia Ventures and Artemisia. These finalists will have the potential to receive an investment between USD $100,000 and USD $500,000, along with connections to co-investors and increased visibility within the ecosystem.
Ideal Candidate Profile
The program seeks entrepreneurs from across Spanish-speaking Latin America who lead for-profit impact businesses with solutions in education and the future of work. The focus is on ventures that contribute to:
• Expanding access and social inclusion in education by reducing socioeconomic and geographical barriers.
• Transforming the learning experience through innovative approaches and technologies that make teaching more dynamic, personalized, and engaging.
• Preparing individuals for the future of work by promoting technical skills, developing behavioral competencies, and connecting professionals with new market demands to bridge education, employability, and income generation.
Eligibility Criteria
To participate, entrepreneurs must have a business that meets the following selection criteria:
• Business Maturity: The impact business must be in the validation, traction, or scale stage of operation.
• Sector: The business must address challenges in education and/or the future of work.
• Fundraising Intent: Applicants must intend to raise capital within the next 12 months.
• Organization Type: Must be a private, for-profit company with active local legal and tax registration.
• Diversity: The presence of diversity among founders and/or team members (gender, race/ethnicity, region of origin, sexual orientation, age range, or persons with disabilities) is considered a differential factor.
• Participation: Active participation of at least one partner during the initial training phase is mandatory for a business to be considered for phases 2 and 3.
Program Timeline
• Applications: July 20 to August 23
• Phase 1 | Notification to Selected Businesses (100): September 4
• Training Program: September 8 to October 20
• Phase 2 | Notification to Top Businesses (up to 10): November 2
• Individualized Support and Mentorships: November 3 to December 11
• Phase 3 | Notification to Finalists (5): December 23
• Phase 3 | Support and Due Diligence: January 11 to February 26
• Potencia Day (In-person meeting with investors for finalists): Q1-27
Entrepreneurs seeking to better understand the impact investment landscape and prepare their businesses for strategic growth are encouraged to review the program details. This initiative provides a structured pathway for ventures in the education and future of work sectors to refine their models, connect with experts, and position themselves for potential investment.