Atlassian for Startups supports eligible startups with free access to selected Atlassian Cloud products for 12 months. The program is designed for venture-backed startups or companies associated with a partner accelerator or incubator that want to build scalable workflows using tools for project management, collaboration, software development, service management, product discovery, and AI-assisted work.
Eligibility and Startup Requirements
• Eligible applicants: startups that are VC-funded or associated with a partner accelerator and/or incubator.
• Existing customers: applicants must not already be Atlassian paid customers.
• Funding limit: startups must not have raised more than US$10 million in external funding.
• Target stage: no specific funding round is required; the program is Stage Agnostic.
• Target sectors: the program is open across industries and is Sector Agnostic.
• Verification: Atlassian reviews applications and may request evidence of eligibility, including funding information from sources such as Crunchbase or PitchBook.
Product Access and Seat Limits
• Jira Premium: up to 50 seats for project management, sprint planning, work tracking, and automation.
• Confluence Premium: up to 50 seats for documentation, collaboration, and knowledge management.
• Loom Business + AI: up to 50 seats for screen recording, asynchronous communication, and AI-supported video workflows.
• Bitbucket Premium: up to 50 seats for source-code management, collaboration, and CI/CD.
• Jira Service Management: up to 10 seats for internal support and service workflows.
• Customer Service Management: up to 10 seats for customer support.
• Jira Product Discovery Premium: up to 10 creator seats with unlimited contributor seats for product discovery, prioritization, and roadmapping.
• Marketplace apps: Atlassian Marketplace apps are not included in the program offer.
Program Duration and Scaling
• Program duration: each approved startup can participate for one 12-month period.
• Program cost: included Atlassian Cloud products are provided at $0 during the eligible 12-month period.
• Seat expansion: startups that exceed the program’s user limits must upgrade the relevant product to a paid subscription.
• End of term: before the 12-month period ends, participating startups can choose to continue with paid plans or cancel the products they are using.
• Usage-based pricing: additional usage charges may apply in certain situations under Atlassian’s Usage-Based Pricing policies.
AI, Support, and Community
• AI capabilities: participating startups can access Atlassian products enhanced by Rovo, which supports search, automation, and AI-powered workflows.
• Customer Success: startups receive access to support resources that help with onboarding, adoption, and product use throughout the program.
• Community: participants can connect with other founders and Atlassian users through the Atlassian Community Startups group.
• Ecosystem partnerships: VCs, accelerators, and incubators can work with Atlassian to share the offer with eligible portfolio companies.
Application Modality
• Application model: applications are accepted on an ongoing basis.
• Deadline: no fixed application deadline is published.
• Approval: meeting the eligibility criteria allows a startup to apply, but participation remains subject to Atlassian’s review and approval.
• Program availability: product access, eligibility conditions, and included products may be updated by Atlassian over time.
Atlassian for Startups provides eligible startups with 12 months of free access to selected Atlassian Cloud products, together with startup-focused support and community resources. Applicants must be VC-funded or linked to a partner accelerator or incubator, have raised no more than US$10 million externally, and not already be Atlassian paid customers. The program is sector-agnostic, does not require a specific funding stage, and is designed to help growing teams establish scalable collaboration and software delivery workflows.