Yavendió has entered Brazil, opening operations in São Paulo as part of its 2025 expansion plan. The company is setting up at CUBO Itaú, a well known innovation hub that anchors technology communities across Latin America. The move positions the startup closer to brands and entrepreneurs turning to AI to scale social commerce.
Market Context
Brazil is among the most active social commerce markets in the region, with shoppers and sellers converging on messaging and short form video platforms. Brands use WhatsApp, Instagram, and TikTok Shop to manage demand that fluctuates by campaign, season, and influencer activity. Automating the front line of these conversations has become a priority for teams looking to convert attention into measurable sales.
Product and Technology
Founded in 2023, Yavendió builds AI powered virtual sales agents that manage end to end interactions across social channels. The system responds to inquiries, recommends products, shares catalogs, and answers common questions within a brand’s tone. It also processes payments through Pix, enabling a checkout flow that keeps buyers inside familiar apps without human intervention.
Deployment and Performance
The company says brands can deploy a virtual agent in minutes, reducing time to value for lean teams. According to Yavendió, the platform automates up to 98 percent of social media conversations, which frees staff to focus on higher complexity requests. The startup reports an average conversion rate of 13 percent from automated dialogues, a figure it attributes to faster responses and structured handoffs.
Commercial Traction
Over the past year, Yavendió grew revenue from 200,000 dollars to 1.2 million dollars across Latin America. More than 20 brands moved from zero to 10,000 dollars in monthly sales with support from the product, indicating a path to repeatable outcomes. The company now serves over 350 brands and reaches roughly 100,000 consumers per month.
Brazil Entry and Local Footprint
Brazilian clients already account for 5 percent of the company’s customer base, which Yavendió cites as a signal of market fit. Establishing an office at CUBO Itaú gives the team proximity to corporate partners, startups, and talent pools that specialize in commerce technology. The local presence also supports integrations and compliance needs, including payment flows and messaging policies unique to Brazil.
Funding and Expansion Plan
The launch follows a pre seed round in February 2025 that underwrote product development and regional expansion. With São Paulo live, the company plans to deepen partnerships with agencies and commerce platforms that onboard merchants to social channels. The strategy centers on channel specific playbooks, localized support, and measurable lift in conversion and average order value.
Leadership Commentary
“Brazil is the epicenter of social commerce in Latin America. Local brands are innovative and seek solutions that simplify daily operations. Yavendió is affordable, quick to implement, and enables any entrepreneur to activate a virtual seller in minutes,” said David Tafur, CEO and co founder of Yavendió, adding that the mission is to turn conversations into real sales in a simple, human, and efficient way.
Competitive Positioning
Yavendió is betting that speed of setup and breadth of automation will differentiate it in a crowded market for chat based commerce tools. The company’s emphasis on native Pix payments and unified workflows across WhatsApp, Instagram, and TikTok Shop is designed to reduce friction. If adoption in Brazil matches early signals, the startup expects network effects as more brands standardize on AI driven agents.
By anchoring in São Paulo and aligning with CUBO Itaú’s ecosystem, Yavendió is moving from regional momentum to a focused Brazil play. The company’s mix of rapid deployment, high automation coverage, and payments integration targets the operational gaps that constrain social commerce at scale. Execution in Brazil will test the model, but current traction suggests a clear opportunity to convert conversations into revenue.