WeRoad acquired TravelTribe, a Swiss travel brand and community built around sports. The purchase is WeRoad's first move under a new mergers and acquisitions strategy. The company targets €70 million in added revenue from acquisitions over three years.
What the deal includes
The TravelTribe brand, platform, and community now sit inside WeRoad. The TravelTribe website remains online, but bookings move to WeRoad. TravelTribe coordinators completed updated training to lead WeRoad trips.
TravelTribe's record
TravelTribe was founded in 2024 by Francesco Lorenzo and Francesco Staccone. The business built a community of more than 1,600 people in Switzerland. It organized over 300 travel experiences, including city events, ski weekends, and trips abroad.
What travelers and organizers get
Ski weekends in Zermatt, Laax, and St. Moritz become WeRoad trips this winter. These trips accounted for nearly 70% of TravelTribe bookings last two winter seasons. Francesco Staccone joins WeRoad as co-founder of WeMeet to grow local events, starting in Switzerland and Italy.
WeRoad plans to acquire more group travel platforms and event specialists. It seeks companies serving between 2,000 and 40,000 attendees annually. TravelTribe is the first acquisition and will not be the last.