Vudoo, a commerce technology company, raised A$22 million in a Series B round. Blue Sky Capital led the funding. The company builds infrastructure connecting media, retail, and AI environments.
Funding plans
The new capital will support international commercial expansion. It will also fund continued investment in commerce technology. Existing family office investors joined the round.
Leadership additions
Isabella Spragg joined as Chief Operating Officer. Tash Henderson became Managing Director for North America. Sophie Abrahamsson joined as Head of Retail for North America, and Julian Colantuono joined as Customer Success Director.
Commerce infrastructure
Vudoo's technology lets brands, retailers, and media owners embed shoppable experiences in advertising and content. It connects product discovery with purchase. It also delivers measurable commerce outcomes.
Vudoo's new US-based leaders will accelerate North American expansion. Sophie Abrahamsson will focus on retail media networks and the adoption of Vudoo's commerce infrastructure in the region. The company also plans to build distributed commerce networks for retailers.