Belgian AI visibility startup Visiblie has successfully secured €500,000 in a funding round led by Seeder Fund, with participation from BeAngels and tech entrepreneur Steven Tielemans. This new capital will fuel the company's expansion into the small and medium-sized enterprise market and accelerate its international growth. The investment comes as businesses grapple with the shifting dynamics of online search, increasingly dominated by AI-driven platforms.
Navigating the New Era of AI Search
The rise of AI search engines like ChatGPT and Gemini is fundamentally altering how brands are discovered online, creating a new set of challenges for businesses. Unlike traditional search engines that display a page of results, AI models typically provide only three to five answers, drastically increasing competition. According to co-founder Gilles Praet, this shift has made the online environment "brutal," as companies that fail to rank in the top few results effectively become invisible.
This new reality means the luxury of appearing on the second page of search results has vanished, forcing companies to rethink their entire visibility strategy. Visiblie was founded to address this critical gap, helping businesses ensure they are found when potential customers ask questions to AI platforms. The company provides a structured approach to measure, analyze, and improve a brand's presence in this evolving digital landscape.
A Differentiated Platform for AI Optimization
Visiblie's platform offers a comprehensive solution that goes beyond simple tracking dashboards to guide companies from measurement to execution. At its core is a proprietary six-phase framework that systematically maps out a company's AI visibility maturity and identifies areas for improvement. Based on this analysis, the platform generates targeted recommendations to close visibility gaps and enhance a brand's online presence.
What sets Visiblie apart is its use of industry-specific datasets, which tailor recommendations to the unique regulatory and operational needs of different sectors. An AI agent then implements these suggestions under human supervision, ensuring compliance and accuracy. As Praet explains, an insurer operates under different rules than a software company, and this sector-specific knowledge is built directly into Visiblie's model.
Strategic Funding for Global Expansion
The €500,000 raised through convertible loans will be instrumental in scaling Visiblie's operations and solidifying its market position. The funding will primarily be used to expand its services to the SME market and support its already impressive international growth. In less than a year since its launch, the company has attracted hundreds of users across Belgium, the Middle East, Mexico, Australia, and Singapore.
This global traction is further strengthened by key strategic partnerships, including a recent agreement with PwC focused on regulated industries like financial services and insurance. The company also collaborates with agency partners in several international markets to extend its reach. With this new capital, Visiblie is well-positioned to build on its early success and prepare for a future seed round aimed at entering the US market.
Having already established a client base across three continents in under a year, Visiblie is on a rapid growth trajectory. The company aims to achieve one million euros in annual revenue by early 2027, driven by its innovative approach to AI search optimization. This latest funding round marks a significant milestone, empowering Visiblie to continue its mission of ensuring brands remain findable wherever their customers are searching, now and in the future.