Constr Up, a technology startup focused on the construction retail sector, has announced its partnership with Vellore Ventures, securing a forthcoming investment of R$ 5 million. The company specializes in digitalizing building material stores through its proprietary artificial intelligence platform. This strategic funding will accelerate the adoption of its AI assistant, designed to automate customer service and streamline sales management for retailers.
Strategic Investment to Fuel Expansion
The new capital injection is earmarked for scaling operations and developing advanced functionalities tailored to the civil construction retail market. With this support, Constr Up has set an ambitious target to triple its revenue by the end of 2027. Gustavo Faria, CEO of Vellore Ventures, highlighted the startup's potential to address a critical need for retailers to generate tangible results from their digital presence.
Revolutionizing Retail with AI-Powered Assistance
At the core of Constr Up's offering is LIA, an acronym for Automated Smart Store, which functions as an AI-based assistant providing 24/7 automated customer service. The tool capably manages product registrations, inventory checks, item recommendations, and sales completions through platforms like WhatsApp. By accepting requests via text, audio, or images, LIA significantly enhances the customer experience and operational efficiency for stores.
The implementation of this technology has demonstrated significant results, with client stores reporting a 40% to 75% increase in sales through digital channels. Furthermore, the integration of automated service and commercial management can boost overall store revenue by up to 30%. This investment marks the second major funding round for the company, following a R$ 15 million infusion from the Belenus group in 2021.
Tackling Sales Conversion Challenges
Addressing a common bottleneck in the sales process, Constr Up has also launched a new feature for AI-driven budget tracking. This tool is designed to automate the critical follow-up process for commercial proposals, a task often neglected by sales teams. The company projects that this functionality can successfully convert up to 60% of outstanding quotes into confirmed sales for its clients.
Founder Adauto Dias explained the rationale behind the innovation, noting that 98% of sales require follow-up, yet 44% of salespeople abandon the effort after a single attempt. "We created a solution to resolve this bottleneck," Dias stated, emphasizing their commitment to providing comprehensive digital tools. The platform also integrates features for e-commerce, cashback programs, and customer loyalty to further support retailers.
Capitalizing on a Growing Market
Constr Up's expansion strategy is well-timed with the positive momentum in Brazil's construction industry. According to the Brazilian Chamber of the Construction Industry (CBIC), the sector is projected to grow by 2% in 2026, continuing its cycle of expansion. This favorable economic climate provides a strong foundation for the startup to increase its market share among construction material retailers.
Constr Up is positioning itself as a key technology partner for the construction retail industry, leveraging artificial intelligence to drive sales and efficiency. Backed by strategic investments and a growing market, the company is focused on delivering impactful digital solutions that produce measurable results. As Adauto Dias concluded, the company's effectiveness is proven by its own rapid growth and the success of its clients.