Urban Company Shuts Down Saudi Subsidiary Amid Strategic Shift
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Urban Company Shuts Down Saudi Subsidiary Amid Strategic Shift

The home services platform will continue operations in the country through its joint venture with SMASCO.

6/4/2026
Ali Abounasr El Alaoui
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Indian home services platform Urban Company has announced a significant restructuring of its operations in Saudi Arabia. The company has officially shut down its direct subsidiary, Urban Company Arabia for Information Technologies, following the cancellation of its commercial registration. This strategic pivot will see the company continue its services in the high-potential market through a local joint venture.


Strategic Shift in Saudi Operations

The closure was formalized after Saudi Arabia's commerce ministry cancelled the subsidiary's commercial registration, effective May 24. Urban Company confirmed in an exchange filing that the winding-up process was initiated voluntarily, with prior disclosures made to exchanges. Consequently, the entity, known as UC KSA, ceases to be a step-down subsidiary of the parent company.

Despite the subsidiary's closure, Urban Company's services will remain available through a partnership with the Saudi Manpower Solutions Company (SMASCO). The two firms entered a 50:50 joint venture on January 1, 2025, to launch a home services platform under the brand name Yammak. This collaboration is now the primary vehicle for the company's operations within the Kingdom.

Leadership's Perspective and Market Outlook

Company CEO Abhiraj Singh Bhal expressed continued optimism about the region, describing Saudi Arabia as a "high potential" market. In a public statement, he affirmed that the Yammak joint venture is scaling well and has a clear path to profitability. Bhal emphasized that the company remains very excited by the progress made through this partnership model.

The CEO clarified that winding down the subsidiary is a "routine operational process" now that the market is being served through the joint venture. This move reflects a broader trend among tech companies to reduce direct operational costs and enhance market agility. Relying on local partnerships provides greater flexibility for managing operations and expansion in the Gulf region.

Broader Context and Financial Performance

This strategic adjustment in Saudi Arabia aligns with Urban Company's increased focus on profitability over rapid, large-scale expansion. The company has previously made similar decisions, such as its exit from the Australian market in 2022 after three years of operation. These actions underscore a disciplined approach to achieving sustainable growth in a competitive digital services landscape.

The operational shift comes as the company navigates a challenging financial period, reporting a significant jump in net loss in the recent March quarter. While revenue from operations saw a healthy 43% year-on-year increase, increased spending on certain segments reportedly contributed to the losses. The company's strategy appears focused on optimizing its portfolio for long-term financial health.


In conclusion, Urban Company's decision to dissolve its Saudi subsidiary is not an exit but a calculated strategic realignment. By transitioning to a joint venture model with SMASCO, the company aims to maintain its foothold in the growing Saudi digital economy. This pivot allows Urban Company to pursue a more sustainable and profitable path while leveraging local expertise.