Unifonic, a leading AI-native customer engagement platform, has announced its acquisition of Segmentify, a prominent AI personalization and behavioral intelligence provider. This strategic acquisition is Unifonic's most significant investment in the emerging field of agentic marketing. The move aims to create a unified platform that leverages autonomous AI agents to personalize and optimize customer interactions at scale across emerging markets.
A Strategic Move into Agentic Marketing
The acquisition marks a pivotal step in Unifonic's mission to build the leading AI engagement platform for emerging markets. By integrating Segmentify's capabilities, Unifonic is pioneering a new category known as agentic marketing. This innovative approach utilizes autonomous AI agents to orchestrate every customer interaction in real time, effectively turning engagement into measurable conversion.
This combination of technologies enables a significant shift from traditional, campaign-led marketing to a more intelligent, outcome-driven model. Enterprises can now deploy autonomous agents that determine the optimal message, channel, and timing for each individual customer. This results in more adaptive customer journeys, improved conversion rates, and deeply personalized engagement decisions executed at an unprecedented scale.
Enhancing Platform Capabilities
Segmentify, founded in Türkiye, brings a suite of advanced capabilities to the Unifonic platform. These include AI-powered personalization, sophisticated search and discovery tools, and robust customer intelligence features. The technology is designed to help enterprise retailers and e-commerce brands optimize digital experiences and foster customer loyalty across various channels.
The integration adds a powerful intelligence layer to Unifonic's existing conversational engagement and orchestration tools. Segmentify’s technology provides advanced behavioral analytics, predictive personalization, and AI-driven recommendation engines. These features give Unifonic’s marketing agents the real-time intelligence required to act autonomously and enhance overall customer lifetime value.
Executive Vision and Market Impact
Ahmed Hamdan, Co-founder and CEO of Unifonic, emphasized that customer engagement is entering a new era of convergence. He stated that the acquisition strengthens the company's vision of building an AI-native platform that moves enterprises beyond fragmented journeys. The goal is to deliver intelligent, adaptive, and personalized experiences at every touchpoint.
Ibrahim Almohaimede, Unifonic's Chief Financial & Strategy Officer, highlighted the disciplined, capability-led nature of the investment. He noted that the acquisition was based on a clear strategic fit and its potential for long-term value creation. Segmentify's technology positions Unifonic at the forefront of agentic marketing, enhancing its ability to deliver measurable outcomes for clients.
Global Expansion and Customer Value
The acquisition also significantly expands Unifonic’s international presence, establishing operations in the UK, Türkiye, and Germany. This move strengthens its global AI and product development capabilities while reinforcing its leadership position across the MENA and GCC regions. The expansion is a key part of Unifonic's next phase of international growth.
Murat Soysal, Co-founder and CEO of Segmentify, expressed excitement about delivering immediate value to customers. He explained that the combined AI capabilities will provide a more comprehensive set of engagement solutions to their global client base. Soysal also highlighted the opportunity to introduce Segmentify’s predictive capabilities to Unifonic's core markets, filling a critical regional need.
This acquisition represents a key milestone in Unifonic's long-term strategy to empower organizations with autonomous, agent-driven marketing. As enterprises increasingly adopt AI-led operations, the combined platform is poised to deliver measurable business growth and operational efficiency. Ultimately, the move aims to foster more meaningful customer relationships within the rapidly evolving digital economy across emerging markets.