Brazilian martech startup Uncover has successfully closed an R$ 80 million Series A funding round to accelerate its global growth. The investment was led by growth equity firm Cloud9 Capital, with participation from ABSeed Ventures and Endeavor. This capital injection will primarily fuel the company's strategic expansion into the United States market.
Strategic Expansion into North America
With the new capital, Uncover is set to make a significant push into the North American market, where it already serves clients in Mexico and Canada. The company plans to establish a dedicated local team in the United States, aiming to build a solid customer base there by the end of 2026. This move marks a pivotal step in its journey to become a global leader in marketing analytics.
Innovating Marketing Measurement with AI
Founded in 2021 by Daniel and Matheus Guinezi and Gilberto Villar, Uncover addresses a critical challenge in marketing: accurately measuring campaign results. The company developed an advanced Marketing Mix Modeling (MMM) platform that leverages AI and statistical analysis for real-time insights. This technology provides a dynamic alternative to traditional consulting models, which often suffer from significant data delays.
Uncover's platform integrates with a client's various business data sources, creating a unified data lake to power its sophisticated algorithm. It offers tools for simulating media scenarios, allowing marketers to forecast the sales impact of increasing investment in a specific channel. This predictive capability empowers chief marketing officers to make data-driven decisions with greater confidence and agility.
Proven Impact and High-Profile Clientele
The effectiveness of Uncover's solution is demonstrated by its impressive track record, having already optimized over R$ 30 billion in media budgets for its clients. The platform features a conversational AI explorer, enabling executives to interact with their data and gain clear insights. This user-friendly approach demystifies complex statistical information, making it accessible for strategic planning and budget defense.
The company boasts an impressive roster of clients that includes major global and Brazilian corporations. Brands such as Unilever, Volkswagen, Burger King, Alpargatas, and Magalu currently rely on Uncover's technology to enhance their marketing effectiveness. This strong client base validates the platform's value proposition and its ability to serve large-scale enterprise needs.
Key Partnerships and Strengthened Leadership
Uncover has forged strategic alliances with major technology players, including Meta, TikTok, and Google. The company is notably a global partner for the implementation of Meridian, Google's open-source MMM tool. These partnerships enhance its platform's capabilities and solidify its position within the digital advertising ecosystem.
To guide its next phase of growth, the startup has also strengthened its corporate governance by appointing new board members. The additions include Pedro Reiss, former CEO of Wunderman Thompson, and Celso Ribeiro, former CEO of BR Media. Their extensive industry experience will be invaluable as Uncover scales its operations internationally and refines its product offerings.
This R$ 80 million funding round marks a significant milestone for Uncover, providing the resources to transition from a Latin American leader to a global competitor. The investment validates the company's innovative, AI-powered approach to solving long-standing marketing measurement challenges. With a clear strategy for expansion and a strengthened leadership team, Uncover is well-positioned to redefine media optimization for brands worldwide.