After five transformative years at the helm of truQ, co-founder and CEO Williams Fatayo has officially stepped down from his executive role at the logistics technology startup. The decision follows a protracted internal dispute with co-founder and now-CEO Foluso Ojo regarding the strategic direction and operational management of the business. Fatayo confirmed his resignation in a Medium post published on July 12, 2025, revealing that he will remain involved at a board level while selling back part of his equity.
From Visionary Builder to Boardroom Advisor
Fatayo disclosed that he had begun stepping back from operational duties as early as February, citing unresolved differences that had come to define the company’s internal dynamic. These tensions escalated notably after he proposed bringing in a more seasoned logistics executive, a move reportedly resisted by Ojo. Without a formal board structure in place, efforts to settle the matter through a shareholder vote were inconclusive, ultimately prompting Fatayo’s exit from day-to-day management.
Internal Conflicts and Financial Strain
The split stems not only from philosophical disagreements but also operational concerns, including a debt burden of nearly ₦100 million that Fatayo attributes to lapses under Ojo’s watch. He noted that past disagreements between the co-founders had been manageable, but the intensity of this latest rift made it impossible to move forward together. In a candid reflection, he said the final decision was spiritually guided, citing a biblical passage that spoke to finding peace through separation.
Building truQ: A Three-Phase Journey
Since its inception in 2020, truQ has undergone several major evolutions. Initially launched as a 3PL platform connecting logistics operators with demand (truQ 1.0), it expanded into a B2B planning and optimization tool known as Siju (truQ 2.0), before finally maturing into truQ 3.0, a comprehensive super app for fleet operators. The latest version, which includes both logistics management tools and innovative financial services, recorded millions of dollars in transaction volume and helped truQ deliver some of its strongest revenue figures to date.
Resignation Amid Momentum
Ironically, truQ had just begun to see significant traction with its 3.0 product when the co-founder fallout occurred. Fatayo described the decision to leave as deeply painful but necessary, recognizing that unresolved conflict risked jeopardizing the company’s continued growth. He emphasized the importance of maintaining the startup’s momentum by stepping aside to allow a new phase of leadership under Ojo.
Legacy of Leadership and Foundational Growth
Under Fatayo’s leadership, truQ gained major clients and participated in top-tier programs such as Techstars, the Google Black Founders Fund, and V8 Growth Labs. These milestones enabled the company to grow revenue by 13× in 2021 and attract global mentorship and investment. Fatayo credited his team’s grit and commitment, recounting how they launched the business using Excel spreadsheets before building a formal product.
A Founder’s Reflection on the Journey
In his farewell note, Fatayo expressed gratitude for the people who believed in
truQ’s mission, including early team members and friends who left secure roles to join the venture. He also reflected on the lessons learned from his entrepreneurial path, describing the experience as a personal evolution from idea to execution. “I have mastered how to go from -1 to 0, from 0 to 1,” he wrote, acknowledging both his growth and the company’s transformation.
With Foluso Ojo now officially stepping into the CEO role, the spotlight turns to how her leadership will steer truQ through its next stage. Given the public nature of the leadership shakeup, industry observers will be watching closely to see if the company can maintain its trajectory. For his part, Fatayo remains invested in the vision he helped build, but from a distance—no longer in the driver’s seat, but still on the road.