Technology firm Telos Labs has announced its acquisition of Flourish Fi, a platform specializing in behavioral loyalty and financial engagement. This strategic move aims to merge Telos Labs' artificial intelligence capabilities with Flourish Fi's proven behavioral science framework. The integration seeks to empower banks and fintechs to foster healthier financial habits among their customers across the Americas.
A Strategic Union for Financial Wellness
The acquisition combines Telos Labs' expertise in enterprise engineering and product development with Flourish Fi's established engagement technology. This synergy directly addresses a critical industry need: translating advanced AI into sustained, positive changes in consumer financial behavior. The partnership is set to deliver more human-centric financial products to a broad market.
Proven Impact and Market Validation
Flourish Fi has demonstrated significant success with a diverse client base that includes PicPay, BancoSol, and the Pennsylvania Treasury. Its platform has consistently delivered measurable results, such as increased customer deposits and improved on-time payment rates. Through key alliances, including one with the Mastercard Center for Inclusive Growth, its technology has enhanced financial resilience for thousands.
Integrating Leadership and Vision
As part of the deal, Flourish Fi co-founder Pedro Moura will join Telos Labs as an Operating Partner. His new role focuses on ensuring the platform's continuity while contributing to the growth of Telos' fintech practice. This move solidifies a shared vision for building impactful financial solutions grounded in real-world results.
"Flourish was born to help people build better financial habits, and that work doesn't end here," stated Moura. He affirmed that the transition guarantees stability for clients and allows the product's impact to scale further. "Telos brings the product rigor, engineering depth, and long-term platform necessary for this work to continue growing."
A Thesis-Driven Growth Strategy
Jordan Treviño, CEO of Telos Labs, emphasized that the acquisition is a selective, thesis-driven decision rather than a move for sheer volume. Flourish Fi was chosen for its market validation, complementary value, and strong operational and leadership alignment. The platform reinforces Telos' existing practice in user experience and behavioral design, a field with consistent client demand.
"Flourish Fi brings a rare combination of behavioral science insight and real-world fintech execution," said Treviño. He highlighted the opportunity to integrate these capabilities into the next generation of financial products designed by the firm. This combination is positioned to help institutions bridge the gap between technology adoption and meaningful customer engagement.
Operational Continuity and Future Outlook
Flourish Fi will continue to operate as an independent SaaS platform, ensuring uninterrupted service for its current and future clients. It will now leverage Telos Labs' robust infrastructure, advanced engineering, and enterprise-grade security to enhance its offerings. This model provides stability while creating a pathway for integrating new features and scaling operations effectively.
The acquisition of Flourish Fi by Telos Labs marks a significant development in the fintech landscape, uniting AI with behavioral science. This partnership, driven by leaders with Latin American roots, is poised to deliver more effective financial wellness tools. Ultimately, the collaboration promises to create substantial value for financial institutions seeking to foster lasting, positive relationships with their customers.