Tastewise, an Israeli food-tech startup, laid off dozens of employees across its global operations. The company employs around 100 people, with more than 60 based in Israel. The cuts affected teams in Israel, the United States, Spain, and other countries.
Funding so far
The layoffs follow a US$50 million Series B round announced in June 2025. TELUS Global Ventures led the financing. Disruptive AI, Peakbridge Capital, Duo Partners, and PICO Venture Partners also participated, bringing total funding to US$72 million.
Company background
Tastewise was founded in 2018 by Alon Chen and Eyal Gaon. The company develops a generative AI platform for the food and beverage industry. Its customers have included Mars and Kraft Heinz.
What the platform does
The platform analyzes eating and drinking habits, ingredients, and recipes. It draws on a home-cooking panel, social media, and recipe websites. The tools turn those consumer signals into marketing materials and early product concepts.
Tastewise said it continues to grow and serve leading global food and beverage brands. The company described the layoffs as an adjustment to match changing client and market needs. It did not specify which roles or locations were affected.