Tano, a London-based startup, raised $4 million in Seed funding. Cherry Ventures led the round. The company builds AI agents that manage creator marketing campaigns for brands.
Funding so far
This brings Tano's total funding to $5 million. Seedcamp led an earlier round of about $800,000 in late 2025. The Players Fund and Operators & Friends also participated in that earlier round.
Founding and customers
Will Caplan and Sagar Shah founded Tano in 2025. Both founders worked as creators before starting the company. Tano's clients include Unilever, HelloFresh, Bloom & Wild, and Skin+Me.
How the platform works
Tano's AI agents find creators, send messages, ship products, and handle payments. The platform works across Instagram, Facebook, TikTok, and YouTube. Brands can track sales through links, discount codes, and shop integrations.
The new funding will go toward computing, engineering hires, and creator strategists. Tano currently has around 20 people in its London office. The company has also begun enabling agent-to-agent negotiations between brand and creator agents.