AI-native health platform SuperLiving has successfully secured $7 million in a Series A funding round to advance its mission of making preventive healthcare accessible across India. The investment was led by Lightspeed, with continued participation from existing backers Kae Capital and All In Capital. This new capital injection will fuel the company's expansion and enhance its personalized wellness services for a rapidly growing user base.
Strategic Allocation of New Capital
SuperLiving intends to strategically deploy the fresh funds to bolster its core technological capabilities and broaden its market reach. The capital will be used to strengthen its AI systems, expand its ecosystem of vernacular content, and accelerate product development. A significant portion of the investment is also earmarked for scaling user acquisition, with a particular focus on penetrating Tier II and Tier III cities.
An AI-Powered Wellness Companion
Founded in 2025 by former Meesho and Pocket FM executives Manavdeep Singh Grover and Gurjot Kaur, SuperLiving offers an always-on AI companion for personalized health guidance. The platform analyzes over 115 lifestyle parameters to create tailored plans covering nutrition, movement, sleep, and stress management. This data-driven approach allows the AI to deeply understand user goals, habits, and progress over time.
The platform combines its AI companion with bite-sized courses and micro-content designed to help users build sustainable daily wellness habits. This model consolidates expertise from nutritionists, fitness coaches, and lifestyle specialists into a single, affordable service. With round-the-clock availability and multi-lingual support, it aims to remove traditional barriers to expert health advice for the average Indian consumer.
Targeting Beyond the Metros
A key differentiator for SuperLiving is its dedicated focus on markets beyond major metropolitan areas, where specialist advice is often scarce and expensive. The company has priced its plans affordably, between ₹99 and ₹250, to cater to a price-sensitive audience. This strategy has proven successful, as 73% of its paying user base originates from Tier II and III cities.
In less than a year since its launch, the startup has achieved significant traction, crossing 1.5 million application installs and acquiring over 100,000 paying subscribers. The platform is seeing strong adoption in cities such as Meerut, Gangtok, Agra, Nashik, and Varanasi. Co-founder Manavdeep Singh Grover noted that high user retention, with over 50% of users remaining active after the first month, is a strong indicator of product-market fit.
Navigating a Competitive Landscape
SuperLiving is entering a burgeoning preventive healthcare market, with India's digital health sector projected to reach nearly $107 billion by 2033. The company competes with established players like HealthifyMe, which also uses an AI-powered model to deliver health recommendations. However, SuperLiving aims to carve its niche by specifically addressing the needs of non-metro populations with culturally relevant and accessible solutions.
The startup is betting that its AI, tailored to local behaviors and cultural nuances, will set it apart from competitors. The system is designed to understand factors like regional dietary habits, fasting periods, and wedding seasons, which significantly influence health decisions. By reflecting these realities in its recommendations, SuperLiving aims to provide more effective and relatable guidance for its target audience.
This Series A funding marks a significant milestone for SuperLiving, empowering it to scale its innovative approach to preventive wellness. By combining advanced AI with a deep understanding of the Indian consumer, the company is well-positioned to redefine lifestyle care for millions. Its focus on affordability and accessibility could make a lasting impact on the health outcomes of people in underserved regions across the country.