Danish martech startup Serpier has secured €1.4 million in seed funding to expand an AI-powered platform designed to help e-commerce companies strengthen their online visibility. The round was backed by True Collective and the Export and Investment Fund of Denmark, known as EIFO, and follows the company’s first full financial year in operation. Serpier is positioning the investment as a way to move beyond conventional marketing software toward an operating layer where AI agents can analyse, create and execute campaigns with less manual work.
Funding and Market Context
Founded in Aarhus in 2024 by Steffen Sørensen, Simon Holm, Søren Fuhr and Thomas Grástein, Serpier serves retailers navigating a search environment that increasingly extends beyond traditional search engines. Consumers are now using AI chatbots and large language model interfaces to research products, compare options and seek recommendations, raising the stakes for brands seeking to be discoverable wherever those decisions are made. Serpier’s product is designed to address this shift by helping businesses optimise their presence across Google and AI-driven tools such as ChatGPT and Gemini.
A Platform Built for Visibility
The company combines opportunity identification, content creation and distribution in one system, aiming to make search visibility a more continuous and coordinated process. Rather than treating optimisation, publishing and campaign work as isolated activities, Serpier connects the underlying workflows that determine how a retailer appears across relevant online channels. Its approach reflects a broader marketing technology trend in which teams seek automation that can manage repetitive execution while retaining human oversight of strategy and brand direction.
Navi Takes on More Work
At the centre of the product is Navi, Serpier’s first AI agent, which can identify opportunities to improve a customer’s online presence, generate content and publish it. The company plans to widen the agent’s remit to include creating landing pages, running marketing campaigns and automating further operational tasks across the marketing function. This expansion is intended to give marketing teams a single AI-enabled workspace that handles more of the analysis and execution traditionally spread across specialists and separate tools.
Integrations and Commercial Progress
Serpier also connects with existing platforms including Google Analytics, Shopify and Ahrefs, allowing users to draw on data and workflows already embedded in their marketing operations. According to the company, these integrations enable Navi to coordinate search optimisation, content publishing, campaign activity and performance monitoring rather than simply produce isolated outputs. Serpier reported more than €2.5 million in revenue in its first financial year and said it had reached profitability, providing an early commercial foundation as it invests in product development.
The new funding gives Serpier resources to extend its automation features and build greater capacity for content generation, campaign execution and visibility management across search and AI systems. Its growth plan is based on the view that AI agents will increasingly take responsibility for marketing analysis and execution, while in-house teams concentrate on prioritisation, decision-making and creative direction. For online retailers adapting to product discovery through both search engines and AI interfaces, Serpier is seeking to become a platform that makes this emerging channel mix easier to manage at scale.